Game changers - The innovation journey of...

In a new series, Foodvalley NL interviews game changers. Game changers are Foodvalley Members whose innovations enable the transition to a sustainable food system. Our aim is to inspire you so you can give your own company a boost and make the next step in your own journey.


Making quinoa the new potato, Marc Arts tells the story of GreenFood50

Jeroen Wouters, Lead Global Connections at Foodvalley NL, talks to Marc Arts about his company GreenFood50 on how Foodvalley NL helped find a market for locally grown quinoa.

People changer Mike captures hearts with Freggies

Jeroen Willemsen, Innovation Lead Protein Shift at Foodvalley NL, talks to Mike Maduro about his company Freggies. This Vegan start-up found a sparring partner and network through Foodvalley NL.

More inspiration

More and more people and organisations see the need for change. People want and ask for tasty, affordable, healthy and sustainable food. Produced with respect for animals and our planet. And step by step we see that change is coming..

Mealworm spaghetti is the future

Marjolein Brasz and Edith Schippers talk about the transition to a sustainable food system to Change Inc. Marjolein Brasz: "Now you still laugh about it, but in five years you will be eating mealworm spaghetti”.

Growing shelf space for green innovations

Foodvalley is excited about the growing shelf space in the supermarkets for vegetable variations on meat and dairy. Jeroen Willemsen (Protein Shift) and Judith van der Horst-Graat (Food & Health) gave an interview in 'Supermarkt team', a magazine for supermarket employees. They explain the importance of healthy food, the extremely important role of the supermarket employees in the green innovation.


How Orbisk benefited from the StartLife accelerate programme

Starting a business is exciting and daunting at the same time. Many entrepreneurs recognise that feeling when they venture into unknown territory, seeking direction and answers. That is why Foodvalley has partners to help entrepreneurs with just that. One of these partners is StartLife. Listen to Foodvalley Member Olaf van der Veen from Orbisk. He explains how a StartLife program helped Orbisk with getting from an idea to a fully automated foodwaste monitoring systems for restaurants.

In the heart of Vegan Valley...

"Vegan Valley" is what the East part of The Netherlands is now called. And in the heart of it, Foodvalley NL is working to accelerate the transition of the food ecosystem. We are very pleased with the growing (media) interest in tasty, healthy, affordable and sustainable food. Read this FD article (in Dutch) with – among others – our Lead Protein Shift, Jeroen Willemsen.


Join the future of food

Our members and partners challenge, support and connect with each other. Together, we set the agenda and initiate and develop programs to scale up innovations more quickly and help your organisation to develop and grow more swiftly. Discover our member network and find like-minded innovators.  And are you or do you want to be a front-runner in agrifood innovation? Do you want to play a key role in the global food transition? Read more about the benefits of membership or contact us.

World Food Innovations Platform

We need to innovate. Develop new, healthy and sustainable products. That is the key to success. Foodvalley wants to accelerate agrifood innovation worldwide. We do this by unlocking agrifood related knowledge, resources and solutions. On the World Food Innovations platform you will find agrifood innovations from all over the world. Take a look and get inspired.

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