Our team

This is the Foodvalley NL team:

Roger van Hoesel, Managing Director Foodvalley, speaks about AgriFood 2030

Roger van Hoesel is the captain of the Foodvalley NL crew. He has been involved in Foodvalley NL from the start in September 2004. Roger is an initiator and inspirator, and as a keynote speaker he promotes the Foodvalley concept of accelerating innovation by matching companies, research partners and governments. Roger also helps incubating food clusters everywhere in the world. Roger has a PhD in International Economics.

+31 317 427 095


Martine Boetje breathes ‘green proteins’, promoting the protein transition towards a more plant-based diet on food industry level. Martine is project manager of global platform The Protein Cluster (TPC). She co-organizes the Foodvalley Protein Summits. She holds a MSc in Nutrition and Health. Martine worked as a project manager in the food industry, university and governmental organizations, and lectured at Fontys University of Applied Sciences.

+31 317 427 095


Miranda van Dijck makes innovation scans. She enjoys identifying new initiatives, innovations and companies in the agrifood sector and carrying out analyses for the benefit of the Foodvalley Members, bringing them in contact with new partners. Before joining Foodvalley NL she worked as a Labeling Consultant. Miranda did her MSc at Maastricht University. She graduated cum laude in Health Food Innovation Management.

+31 6 534 445 36



Tjerna Ellenbroek knows everything there is to know about the Foodvalley Members. She can explain why SMEs as well as multinationals should join the network and partner up with other innovative companies and knowledge institutes. Tjerna is also organizing the Foodvalley Member Meetings. Moreover, she is involved in the EU project New Frontiers in Food Fast Forward (NF4), and was a co-host of the Innovation Tour to China. Tjerna holds a MSc in Nutrition and Health.

+31 6 134 839 54


When visiting the Foodvalley NL headquarters, you are welcomed by Monique Grefkens. She embodies the Foodvalley NL office and is providing everyone with the appropriate facilities, whether you are a guest or a colleague. She is the person behind the friendly voice when you call the Foodvalley office. Monique is also responsible for management support, human resources and internal affairs within Foodvalley NL.

+31 317 427 095


Sharing facilities is a key element for successful innovation. Chris Karman is responsible for all initiatives related to the sharing of advanced research facilities, (food grade) pilot facilities and other shared facilities such as meeting places or restaurants. He is committed to the increase of the availability of facilities and stimulates investment in new facilities. Chris enjoys building alliances to realize shared objectives. His focus is on supporting cooperation, developing new projects, initiatives and business cases.

+31 6 205 383 88


A favourable business environment for knowledge-intensive agrifood companies, knowledge institutes and NGOs? Sandra van Liere works together with many stakeholders to make sure the infrastructure for doing business in the area around Ede and Wageningen is as beneficial as possible, and employees enjoy working and living in this region together with their families. This includes mobility and recreation.

+31 6 510 752 24


Poulien van Marle is taking care of the financial administration. It is her job to deal with the complex and diverse financing flows of Foodvalley NL, including subventions from many Dutch and EU programs and contributions from Foodvalley Members. She is also in charge of the invoices. Poulien completed a bachelor in business economics from a Dutch University of Applied Sciences.

+31 317 427 095


Kai Pruiksma is Community Manager of the Foodvalley Accelerator, a program of Foodvalley NL and ScaleUp Company to support companies accomplishing growth. If you are an entrepreneur with a scaleup company and want to grow and flourish after the startup phase, she is the person you should contact. Kai holds a MSc Nutrition and Health. For her MSc thesis she did research in Rwanda about environmental determinants of birthweight.

+31 6 134  893 86


Gerlinde van Vilsteren and team members will bring together knowledge, opportunities and facilities to tackle the obstacles towards upscaling of innovation. The team will support SMEs, corporates and researchers to collaborate in order to achieve more impact. Gerlinde has worked in different triple helix settings on the cutting edge of research and education, as well in food as biobased sciences.

+31 317 482 512


Jolanda Wels heads the Marketing & Communications team of the Foodvalley ecosystem, that stimulates the cooperation between companies, knowledge and educational institutes and governments. She has long experience in making television programs, and her strength is conceptual thinking. Jolanda develops concepts and is also organizing the Foodvalley booth on (international) trade shows that showcases Dutch innovations and supports international cooperation.

+31 6 211 243 11


Norbert van der Werff takes care of the Foodvalley website content and the e-newsletters, bringing to the attention all the news, trends and events in the Foodvalley ecosystem. Moreover, he is editor of the Foodvalley Update magazine. Norbert worked many years as a journalist, writing about the food industry.

+31 6 134 809 02


Jeroen Willemsen is in charge of the Protein Shift, one of Foodvalley’s Fields of Innovation. He is also the inspiring force behind The Protein Cluster. Jeroen stimulates innovative entrepreneurship, and accelerates the protein transition, “turning a serious business into serious business.” Jeroen has a long track record in green proteins. He is spokesman and founder of the Green Protein Alliance, and was also one of the initiators of Ojah. Jeroen holds an MSc in Chemical Technology.

+31 6 177 380 37



Jeroen Wouters, PhD, is committed to International Relations as well as Human Capital. Jeroen provides guidance and support to stimulate innovation and cooperation in food and nutrition, and is the driving force behind projects bringing together Dutch businesses, knowledge providers and governments with their counterparts in Europe and far beyond. Jeroen is also in charge of the Human Capital program which includes attracting and developing talent and career paths. He is an expert on specialized nutrition.

+31 6 120 729 97