Personalised Nutrition Community; Put the consumer in control
This community is here to support a mix of cross-sectoral organisations working on personalised nutrition solutions. Together, we aim to boost business in personalised nutrition. To be able to do that, we need to understand the challenges that are too complicated to tackle on your own. From the community we collect information about target markets, turnover, focus areas and target groups. But also what the current ecosystem challenges are.
We believe by using personalised nutrition, we can put consumers in control of their own health. They can adopt a healthier diet tailored to their needs by using a mainstream wearable. This device automatically and continuously measures vitality, food intake and nutritional status based on which personalised, relevant and motivating nutritional advice is given. But to bring personalised nutrition to the masses, companies need to create solutions that are desirable for the mass consumer, profitable for the companies, feasible to deliver and with a positive impact on society.
To be able to pave the way for personalised nutrition solutions we have determined three priorites:
- Encourage and support successful business models bringing personalised nutrition to the masses
- Create dynamics to boost innovations in science and big data for personalised nutrition
- Build a connected, supportive and knowledgeable personalised nutrition ecosystem
The personalised nutrition ecosystem is complex, fragmented and not fully engaged and connect yet. For a truly full chain Personalised nutrition proposition, covering the entire customer journey, many complex steps have to be taken which cannot be done by a single player. That is why we need everyone involved to join the community. Let’s shape the future of food together!
Questions? Get in touch
Judith van der Horst
Innovation Lead Food & Health
Initiative to reduce obesity and malnutrition with personalised nutrition
Obesity and malnutrition are complex challenges, but by accelerating innovation in personalised nutrition, we can help to create a healthier and more equitable food system. EIT Food, Foodvalley NL and Food Innovation Hub Europe organised a challenge: Personalised Nutrition for All! The challenge is a call to action to find innovative solutions to reduce obesity and malnutrition in Europe. Six winners were awarded €30,000 to further develop their solution, opening the possibility for further funding by EIT Food to develop their project and go to market. These multi-stakeholder groups, startups and early-stage solutions are the 2022 award winners.
Prevent and Reduce Obesity through Personalised Nutrition by Multi-stakeholder Initiatives
Food Innovation Hub Europe is always looking for new initiatives in the field of personalised nutrition that aim to reduce obesity (within Europe and beyond).
Three initiatives received the Booster Award in 2021. They received: 30,000 euros development budget, 1 year of monitoring, visibility of the initiative and access to a large international food network. The award is intended to encourage these initiatives that support the reduction and prevention of obesity through the use of personalised nutrition tools. The 2021 winners are;
- Happy Feet on Healthy Food
- J.A.App (Juvenile Antiobesity App)
- Ready to (h)eat meals tailored to gut, genes and guidelines