Three award-winning initiatives on reduction and prevention obesity through personalized nutrition

On October 15, three initiatives received the new Booster award, an incentive for initiatives that support the reduction and prevention of obesity employing personalized nutrition tools. The winners - Happy Feet on Healthy Food, J.A.App (Juvenile Antiobesity App) and Ready to (h)eat meals tailored to gut, genes and guidelines - convinced the jury of their impact, feasibility and partnership. The Booster is developed by Foodvalley NL and powered by Food Innovation Hub Europe.


Announcement Booster Award winners

Disruptive innovation

Worldwide the number of people with overweight or obesity is alarmingly high, with over 1.9 billion, and this number is still rising, resulting in an increased risk of diseases such as cardiovascular diseases, diabetes, and some cancers. Therefore, there is a need for disruptive innovations to prevent and reduce obesity by using a personalised approach and the alliance of unlikely partnerships. All three initiatives received the Booster, worth 30,000 euros, to be used to support the initiatives in their next development steps. They will be monitored for a year and gain access to a large international food network. This way, Food Innovation Hub Europe accelerates the cooperation between relevant parties and the creation of obesity-reducing solutions.

Happy Feet on Healthy Food

This initiative aims to support people participating in walking events in their nutritional choices. The 4-day march of Nijmegen 2022 will be used as a pilot, where a group of walkers will be monitored on their food choices, in personalized nutrition markers and supported to make alternative and healthy choices. It is a multipartner initiative of Radboudumc, Four Day marches organization, Albron and the International Walking Association. This award will be used to attract a project manager who will, together with the three parties, build the fundament for years of development, implementation and evaluation of healthy, tasty and sustainable food choices at large events. In this plan, from the start we will incorporate the personalized approach as well as strategies to roll out successful approached to other events national and international.

The J.A.App (Juvenile Anti-Obesity App)

This app will allow to transfer the dietary advices that are provided to young  adolescents facing obesity, on a digital format and thereby meeting the target groups needs and supporting the change to healthier food choices. It is an initiative of the Antwerp University Hospital, University of Antwerp - Childhood Obesity Centre, FoodNed Holding bv, Jeroen Bosch Hospital - Centre of Expertise for Children with Obesity, Maastricht University and Brightlands Campus Greenport Venlo. With the Booster award we can finance the study to investigate the appreciation and compliancy of using this HAPP app, but also aspects of nutritional behaviour and taste development in an age group that should take the necessary steps towards a healthy lifestyle before the transition to adulthood. The app will become available as a tool in desirable healthy eating behaviour for all persons in Netherlands, Belgium and other parts of Europe.

Ready to (h)eat meals tailored to gut, genes and guidelines

An initiative that will create a one-stop shop to order your personalized meals in line with your personal nutrition recommendations based on your microbiome, DNA and personal preferences and needs. In addition, it will engage people in an entertaining and educational experience. It is a multipartner initiative of Verdify, Eatch, Omnigen, MyMicroZoo and University of Antwerp. The Booster will enable the partners to set up a free of cost trial for 12 individuals who are eager to address their health issues but have yet to encounter the method that works well for them. Visibility to relevant stakeholders is highly relevant as well. As such the Booster strongly leverages the impact of the activities and increases chances that critical personal- and societal issues such as obesity can be effectively addressed.



Van link naar rechts:

Edgar van Mil - Jeroen Bosch Ziekenhuis

Maria Hopman - Radboud UMC

Jochem Bossenbroek - Verdify

(Jeroen Wouters - Foodvalley NL)

Powered by Food Innovation Hub Europe

We can only change a food system together. Local, regional, national and global parties have to join and work transparently and energetically to accelerate the transition to an efficient, inclusive, sustainable, nutritious and healthy food system. To promote this collaboration, the World Economic Forum initiated together with public, private and civil society sector partners Food Innovation Hubs worldwide. Foodvalley NL is a leading partner towards the development of the Food Innovation Hub Europe to initiate collaboration and co-create innovation projects to address continent-specific challenges and connects regional hubs in the various member countries to address common and region-specific issues. This Booster is powered by Food Innovation Hub Europe.

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