Foodvalley NL is organising  the Foodvalley Breakfast Session on sugar reduction. Listen how the experts solved their reformulation problems.

Many consumers want less sugary products. They prefer products with less calories or want to lower their carbohydrate intake for other reasons. However, consumers don’t want to compromise on taste or other sensory properties. Replacing sugar by sweeteners is not always the answer, because some sweeteners have a bitter note. Moreover, sugar has other functionalities in the production process. That is why the food industry is placed for a complex puzzle.

If you are facing reformulation challenges, this Breakfast Session on 31 October 2018 in Wageningen is just for you. Enjoy your breakfast with zero & less sugar food products (courtesy of Sensus and Bakery Academy) at the Foodvalley Cafe as you listen to insights from experts on why and how to reduce sugar in your products.


Welcome & breakfast buffet

Joost Vermue | Innovation Director | Cloetta

Brigitte Peters | Technical Sales Support | Sensus

Jos Vast | Senior Consultant & Partner | Bakery Academy

Joost Blankestijn | Program Manager Innovations for Responsible Food Choices | Wageningen UR


Foodvalley NL is organizing in 2018 a number of Breakfast Sessions  for industry professionals, in order to facilitate informal networking opportunities with peers in the industry, and as a method of showcasing the knowledge and expertise of the network of Foodvalley in Wageningen.

Wednesday, 31 October, 2018

Foodvalley Café

Nieuwe Kanaal 7-J | Entree III (back of the building, first floor)

Registration for Foodvalley Members
For Foodvalley Members, the Breakfast Session is free of charge. Please register via the link you received by e-mail.

Registration for non members
Tickets are € 25, VAT excluded.


Each breakfast session is limited to 30 participants, so early registration is encouraged.


Save the date: The next Foodvalley Breakfast Sessions will be on

Supported by the Dutch municipality of Wageningen

Confidental Infomation