Investment in green proteins has skyrocketed, from venture capitalists, major food companies like Nestlé and Unilever, and even some of the world’s largest meat producers.
Entrepreneurs and governments increasingly have embraced the concept of a circular economy that minimises waste and maximises resource value, and have moved beyond explaining why a shift in consumption trends is urgent and necessary. However, there is still a long way to go to make sustainability a major driver for consumers to change their dietary behaviour.
Of course, there is always more work to be done and more research to be carried out, but many companies are already putting their ideas into practice, and those who have been quick to launch are reaping big rewards. According to the investment initiative FAIRR, the market for alternative proteins is set to expand 8% a year to reach $5.2 billion by 2020.
Proteins of the Future Summit
Speakers at Foodvalley’s Proteins of the Future Summit in Ede, The Netherlands on October 10 will highlight those who are already profiting from plant proteins, their approach, and the size of the opportunity.
#plantprotein #protein #greenproteins #sustainability #circulareconomy