Novish: Launch first European plant based ‘fish’company

Novish, member of Foodvalley, offers 100% plant-based 'fish' substitutes. Natural aromas inspired by seaweed and algae ensure the delicious flavour. The products are 100% vegan, soy-free and contain no artificial additives like flavour enhancers, colourings and preservatives. The first fish-free Novish product range with sticks, burgers and nuggets will be presented during the Horecava expo in Amsterdam, 13-16 January 2020, booth 7,254 in the Veggie/Vegan hall.

Distribution in Europe will start in February 2020.

The founders of Novish are Paul den Dulk, Katja Busser and Maiko van der Meer. Together 75 years in the international food industry.



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