New Fastlane edition to boost the growth of your business

After the successful first edition with Willicroft, De Nieuwe Melkboer, Grassa and Rival Foods, Invest-NL and Foodvalley NL have decided to broaden the focus in 2022. Companies that are active in the themes protein transition, circular food chain (regenerative agriculture and waste stream valorisation), precision agriculture and personalised nutrition can apply as of today.

The Fastlane programme combines customised guidance, personal coaching and a network of world-class experts. Based on an intake, assessment and selection day, five companies will be selected to participate in the second edition. After each company has determined its own objectives for the programme, a customised plan is developed and implemented in six months in close cooperation with various experts. The ultimate goal is to be ready for the next investment round.

Margot Vandevoort, Head of Operations & Finance at Willicroft: 'In the crucial phase of growth, the Fastlane programme has proved extremely valuable. We are better able to choose the right priorities and therefore grow more sustainably and faster'.

Jonathan Teoh, Entrepreneurship Lead at Foodvalley NL: ‘The Fastlane program has proven its value in supporting entrepreneurs to get access to crucial knowledge and expertise and acquiring vital entrepreneurial skills and insights.

Marjolein Brasz, Managing Director at Foodvalley NL: ‘Fastlane addresses the critical phase of commercialization and expansion. A phase in which entrepreneurs are required to address numerous challenges simultaneously while making critical decisions that will determine the future of their business. Foodvalley NL supports these entrepreneurs because their innovations are vital in the transition towards a foodsystem that provides sustainable, accessible, tasty and affordable food for everyone. ‘

Is your company on the verge of exponential growth? Have you acquired your first customers, or are you about to? Is your team both ambitious and driven to impact the foodtransition? Apply now by sending an email containing your slidedeck and ambition to



Application closes on the 4th of March and the program starts on the 7th of April 2022.


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