People changer Mike captures hearts with Freggies
In a new series, Foodvalley NL interviews game changers from the ecosystem, whose innovations enable the transition to a sustainable food system. In this first episode, Jeroen Willemsen, Innovation Lead Protein Shift at Foodvalley NL, talks to Mike Maduro about his company Freggies and the innovation journey they have made together.
Mike is a people changer
Jeroen and Mike have a personal connection. “That has actually been the case right from the start”, Willemsen reminisces. “We met for the first time at the Horecava gastronomy and catering exhibition and Mike’s personality struck me immediately. I could tell, by listening to his story, that he was onto something.
The true power of Freggies
I tasted a delicious Freggie’s satay, and I noticed that he was able to really get through to people. Mike is a people changer. He is someone who convinces people that his food does not just taste good, but that it is also important to be open to his mission to adopt a more plant-based diet. People just know that he is genuine. That is the true power of Freggies, and with it Mike makes a difference in a much-needed transition”.