Launch of a New Challenge: Personalised Nutrition for All!
Obesity and malnutrition are complex challenges, but by accelerating innovation in personalised nutrition, we can help to create a healthier and more equitable food system. EIT Food, Foodvalley NL and Food Innovation Hub Europe would like you to participate in an exciting new challenge: Personalised Nutrition for All!
Six winners will be awarded €30,000
Personalised nutrition for all is a call to action to find innovative solutions to reduce obesity and malnutrition in Europe. Six winners will be awarded €30,000 to further develop their solution, opening the possibility for further funding by EIT Food to develop their project and go to market.
Startups, and multi-stakeholder groups are invited to submit their Personalised Nutrition ideas. Winners will be announced during the EIT Food Partner event on 17th October in Brussels, in advance of World Food Day.
What are we looking for?
This challenge is about finding new solutions and tools for monitoring and improving an individual’s health. We welcome proposals that address one or more of the following tracks:
- How can we help to reduce obesity and malnutrition by making tools more affordable and accessible to a broader community?
- How can we empower consumers to manage their health?
- How might we enable a more targeted approach to consumers' health?
We are looking for exciting, multi-partner, multi-stakeholder initiatives that provide solutions on obesity reduction or malnutrition prevention by employing personalised nutrition approaches. Herewith providing the positive impact of food towards human health and a sustainable planet. The multi-partner and multi-stakeholder initiative can be in existence, or the initiative can come into existence via the ‘Prize-based Challenge Personalised Nutrition for All’.
Solutions are expected to demonstrate a maturity level consistent with a go to market within a reasonable amount of time not exceeding 2 to 3 years, thus a TRL level of 5 and up.
How to Submit
You will have to create an account before filling out the form and answering to the questions requested. You will be able to save a draft version before completing and validating your submission. Once ready to submit, you will be asked to agree with the Rules & Regulations governing the Personalised Nutrition For All! Challenge. The Rules & Regulations document can be found on the website below for your review.
Why a Personalised Nutrition for All Challenge?
Worldwide obesity has nearly tripled since 1975, while 3.5 billion people suffer from micronutrient deficiencies. One area that has seen great progress is Personalised Nutrition, which includes the sciences, technologies, tools and services that provide consumers with individualized dietary recommendations and products. These tools have empowered consumers by helping them understand more about their own bodies and educating them as to the best way forward in managing their health. However, there is still a need to make these technologies not only more accessible and affordable to a broader community but also more user-friendly and engaging. There are also growing concerns around data protection and the use of personal data that need to be addressed if we want a larger adoption of these solutions.