Happy Feet on Healthy Food starts pilot during the 4Days Marches of Nijmegen 2022
Today the Nijmegen Marches 2022 officially started. Booster 2021 winner “Happy Feet on Healthy Food” will use this event to do a pilot with several participants.
In 2021 Foodvalley NL developed a Booster Award, powered by Food Innovation Hub Europe, to accelerate the food transition. Three initiatives were rewarded last October. One of the winning initiatives, “Happy Feet on Healthy Food”, aims to support participants of walking events in their nutritional choices. Recovery is of great importance after exercise, especially with the extreme temperatures during the marches this year. During the 4Days Marches of Nijmegen 2022, “Happy Feet on Healthy Food” offers a recovery smoothie to research and support healthy food choices.
The project is a multi-partner initiative of Radboudumc, 4Day Marches organisation, Albron catering & horeca and the IML Walking Association. The Booster Award 2021 acted as an incentive to find multi-partner initiatives that support the reduction and prevention of obesity employing personalised nutrition tools. The winning initiatives received: 30,000 euros each as development budget, 1 year of monitoring, visibility, and access to a large international food network.
About the Happy Feet on Healthy Food Pilot
During the 4Day Marches, walkers can choose two types of recovery smoothie and will fill out a questionnaire about the smoothie. This questionnaire will collect data about their food choices, the recovery smoothie and some personal information. With the Booster 2021 award, the recovery smoothie was developed and information about the participants will be collected. With this information, the project will gain insights in the food choices of the participants and stimulate even more participants to make the healthy choice in the future.
Edition 2022: Personalised Nutrition for All Challenge
The 2022 edition is called “Personalised nutrition for all”. Again, it is a call to action to find innovative solutions to reduce obesity and malnutrition in Europe. This year, six winners will be awarded €30,000 to further develop their solution, opening the possibility for further funding by EIT Food and go to market support. Multi-stakeholder groups are invited to submit their Personalised Nutrition ideas. Winners will be announced on 16/17 October, just after World Food Day.