Foodvalley NL proud partner LIKEAPRO
Foodvalley NL is proud partner of the €14M EU funded IA project LIKEAPRO, focusing on shifting promising alternative proteins and products from niche to mainstream. LIKEAPRO will make alternative proteins more available, accessible, and acceptable to all population groups and everywhere.
To achieve this, representatives of growers, producers, chefs, retailers, consumers and researchers will work together in a consortium from many disciplines across industries and fields of experience. In the process, practical solutions will be designed in collaboration with consumers. This will happen within 11 living labs and in 4 real-world environments.
Foodvalley NL is responsible for involving the Food Actor Network – processors, ingredient suppliers and retailers. With a powerful partner network from the TPC community (over 120 participants), we have mobilisation power to make alternative proteins successful. Furthermore, we are engaging related initiatives to team up.
Do you know alternative proteins initiatives with mainstreams potential. Let us know!
Curious what we do to connect the protein frontrunners? Watch this the video of last year’s The Protein Community
Questions? Get in Touch
Jeroen Willemsen, Innovation Lead Protein Shift (left)
Leo Koning, Community Manager The Protein Cluster (right)