Citrosuco and StartLife on joint quest to make juice industry fully sustainable
October 15, 2020: The Brazilian juice giant Citrosuco announces a strategic partnership with StartLife. The company has teamed up with the Dutch agrifoodtech accelerator to gain better access to European startups, in particular those with new technologies that can help the juice value chain become 100% sustainable. Citrosuco offers startups funding and technical and operational expertise.
As one of the world's largest producers of orange juice and orange-based ingredients, Citrosuco is committed to drive the transformation to a 100% sustainable juice value chain by 2030. Citrosuco believes that the innovative power and focus of startups will help them reach breakthroughs much faster. “Startups have creative ideas and are often forerunners in new technologies. We have operational and product expertise, (testing) facilities and both the opportunity and knowledge to scale up new technologies. It just makes sense to combine our forces”, says Alex Marie Schuermans, Product Development and Applications General Manager of Citrosuco.
Searching for foodtech and agtech startups
Searching for the right startups is labor intensive, requires specific skills and a wide network in the European startup community, for which Citrosuco also utilizes the power of collaboration. Alex: “We have come to know StartLife as one of Europe’s leading agrifoodtech accelerators with a solid support program and a rapidly expanding network in Europe. They also have a proven track record in matching startups with corporates. As such, we believe StartLife is in an excellent position to help us achieve our goals.”
Caroline Bijkerk, Global Partnership Manager of StartLife, is also very pleased with this new partnership. “Two of every ten glasses of orange juice consumed around the globe are produced are produced by Citrosuco. Imagine the impact when they apply new technologies which reduce waste, energy and water consumption or contribute to even healthier nutrition, to just name a few examples. Citrosuco offers a wide array of opportunities for both foodtech and agtech startups to contribute to a sustainable food supply chain as well as to grow their own business at the same time. Clearly we look forward to help making this happen.”
As a private company, Citrosuco is a global supplier of orange juice and orange-based ingredients with operations in the entire orange juice value chain—from citrus groves through processing to distribution in more than 100 countries. The company is in charge of growth, production and delivery of orange juice and orange-based ingredients. With 20% of the global market share and accounting for 40% of all orange juice produced and exported by Brazil, Citrosuco is one of the largest orange juice producers in the world.
StartLife is the Wageningen-based agrifoodtech accelerator that helps impact-driven startups grow into leading enterprises. Since its foundation in 2010, StartLife has built, supported and funded over 300 startups, propelling breakthrough technologies in the domains of food and agriculture. StartLife offers a world-class acceleration program, top industry business mentors, non-equity funding and access to a thriving community of startups, investors, corporates and experts.