China is a promising market for European agrifood companies. Are you considering doing business in China? On the 13th of February 2019, Foodvalley NL organizes together with New Frontiers in Food – Fast Forward (NF4) and GO4EXPORT the Foodvalley Breakfast Session ‘Exploring the Chinese market’.

China is one of the fastest growing food markets worldwide. That makes it attractive for European companies to expand their business. To become successful on a new market, especially outside Europe, a thorough preparation is vital. It is essential to be aware of the country’s regulations, consumption habits and culture.

During this session, Yellow Valley Farmhouse Cheese will share their experiences in setting up a cheese business in China. In addition, we have invited two experts in the Chinese food business to explain the legal differences between Europe and China, and tell about the importance of the online market and e-commerce.


Welcome & breakfast buffet       

Access to the market: differences between European and Chinese Food Law
Jasmin Buijs | Wageningen University & Research, Axon Lawyers

The online market and use of e-commerce in China
Ching Ping Au | Your Op

Company case of food business in Chinese market
Marc de Ruiter | Yellow Valley Farmhouse Cheese

09.30h            Networking                                                      

Foodvalley NL is organizing a number of Breakfast Sessions in 2019 for industry professionals. The aim is to facilitate informal networking opportunities with peers in the industry, using the knowledge and expertise of the network of Foodvalley NL in Wageningen.

Wednesday, February 13th, 2019
8.00 – 9.30h

Foodvalley Café
Nieuwe Kanaal 7-J | Entree III (back of the building, first floor)

Registration for Foodvalley Members
For Foodvalley Members, the Breakfast Session is free of charge. Please register via the link you received by email or send an email to

Registration for non-members
Tickets are € 25, VAT excluded.

Register today

Each breakfast session is limited to 30 participants, so early registration is encouraged.

This Foodvalley Breakfast Session is organized in collaboration with GO4EXPORT & New Frontiers in Food. The Foodvalley Breakfast Sessions are supported by the Dutch municipality of Wageningen.


Confidental Infomation