Since its founding, Kubota has placed considerable resources and investment to understanding and overcoming the agricultural challenges farmers face, by working closely with them in Japan and in other countries worldwide. Kubota is now moving forward in the Smart Agriculture sector, focusing on reducing labour costs and increasing the quality of production based automation and data based precision farming.
Kubota invests in promising agtech start-ups & advanced technologies with focus on specialty crops (fruits, vegetables & wine) as well as in hay & forage automation. In the food sector, we aim to go beyond our existing business domains focused on crop production to provide total solutions that support the food value chain, which encompasses the entire scope of agricultural production from purchasing to processing, sales, and consumption.
- precision agriculture