Currently 94% of the Dutch population doesn’t meet the daily recommended intake of 250 grams of vegetables per day. Grünten is on a mission to change this, by creating extra vegetable-eating moments throughout the day, where this traditionally isn’t the case.
Seducing people to eat healthy
Grünten has created “Veggie Oats”: Vegetable based oatmeal products in pie based flavours, containing 25% of the daily recommend intake of vegetables in an innovative way. Seducing people into eating healthy, with more vegetables, by making the veggie option the most convenient and delicious option.
Grünten focuses on people with a busy lifestyle who want to eat healthy, but don’t seem to find the time. With it’s Veggie Oats Grünten creates more vegetable based eating moments that are easy to eat/use. The range of products contains different flavours of Veggie Oats, but will be expanded in the coming year(s). Grünten is establishing the number one A-brand in it’s own category. Always with the USP’s in mind: delicious, convenient, but most of all healthy and vegetable based in new eating moments.
Foodvalley Champion 2020 - Food & Health
The jury: “Grünten has managed to create a new moment for eating vegetables. Their breakfast product 'Veggie OATS', with flavors inspired on pie, provides 25% of the daily-recommended vegetable intake.
Berend Eberson, founder of Grünten: "This award will be our breakthrough into the market. Through Foodvalley we can now work together with the right parties: those who can help us extend the shelf life of our product. Currently it’s ten days, but we plan to have a shelf life of over three weeks - and that place on the shelf where consumers can find us."