Food for Impact

Jeroen Willemsen, founder and owner of Food for Impact, has 20 years of experience in food innovation. He knows food innovation from the inside, as a successful entrepreneur (founder/commercial director and from the outside, as manager business development at Wageningen-UR.

Jeroen always manages to achieve impact based on innovations. Translating inventions to the market is his specialism.

Furthermore, Jeroen is recognized as Dutch authority on the topic of sustainable proteins. He founded the world wide’s first branch organization of sustainable protein-product producers ( and knows the do’s and don’t’s in the sustainable protein market.

  • Innovation management & advice
  • Sustainable proteins
  • Consultant
  • Interim innovation manager
  • Food Innovation
  • Marketing
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