Virtual shop: cost-effective testing of store & product changes

Noldus InnovationWorks and Green Dino have partnered in the development of Virtual Shop, a set up that provides insights on how purchase intent is affected by aspects such as packaging design, product position on a shelf, product placement in a store, store layout, product labeling or the presence of advertisements like posters in the shop. This Virtual Shop also offers you the possibility to test product or packaging concepts that do not exist yet or are difficult (or even impossible) to realize at this moment. One of the great advantages of the virtual world is that you can quickly change the layout of a shop or the design of packaging without the time and expenses of altering anything in the real world.

Virtual Shop is a realistic shop simulator that provides insights on how purchase intent is affected by aspects such as packaging design, shelf position, product placement, store layout, product labeling or the presence of advertising such as posters in the shop. Virtual Shop is developed by Noldus InnovationWorks and Green Dino. It integrates eye tracking, FaceReader and physiological data.

This innovation is explained in more detail on WorldFoodInnovations.com