TrackLab: measuring and analyzing customer flows

You can use TrackLab to gain complete insight into the movement of customers in your retail environment. You can use it to measure and analyze customer traffic throughout your shop. TrackLab can carry out footfall analysis to calculate dwell times, customer flow, shopper routes, surface area utilization, identify high traffic areas and dead areas. Because of its open architecture, you can use it with a great variety of tracking technologies, making it suitable for use in a wide diversity of environments from large shopping malls to smaller convenience stores.

TrackLab provides detailed insight into retail shopping behavior such as dwell time, visit frequency, dead zones, shopper routes and more. Retailers can use it to measure and analyze customer traffic throughout their shop. It can also measure surface area utilization and identify high traffic areas and dead areas. It suitable for use in a wide diversity of environments from large shopping malls to smaller convenience stores.

This innovation is explained in more detail on WorldFoodInnovations.com