Optimel PUUR

There is a growing group of people who prefer natural products with minimal additions. These consumers prefer to choose products without sweeteners or other artificial additives. Moreover, we see a trend towards reduced sugar and less sweet products.

Optimel PUUR is the first zero-fat yoghurt drink with no added sugar, sweeteners or artificial additives.There is a growing group of people who prefer natural products with minimal additions. These consumers prefer to choose products without sweeteners or other artificial additives. Moreover, we see a trend towards reduced sugar and less sweet products.

This innovation is explained in more detail on WorldFoodInnovations.com