Foodvalley Business Fertilizer

For ambitious entrepreneurs like you!

You have a promising business in food or agri. Your product is already on the market and you have paying customers. So far so good! But you run into some problems;

  • You wear all the 'hats' in your business
  • You’re profitable... but have no cash
  • You have no entrepreneurial peer network to support you
  • You wish someone was there to hold you accountable
  • You want to grow as an entrepreneur and a leader and scale your business, but do not know where to start

Sounds familiar? The Foodvalley Business Fertilizer (before Foodvalley Accelerator) offers ambitious entrepreneurs the perfect growing environment for their company. During an intensive one-year program, we provide you with the tools you need, a peer group of fellow entrepreneurs and a team of experienced trainers, coaches and experts. It is time to face the challenges and grow big!

Want to learn more? Download the brochure.

Why join?

Meet the team



Kai Pruiksma
Project Manager
+31 6 134 893 86


Kai Pruiksma
Project Manager | Foodvalley NL


Mirik Castro
Trainer | ScaleUp Company


Louis de Boer
Business developer & Entrepreneur


Koert Liekelema
Accountability Coach | DeliNuts


Jonathan Teoh
Manager Entrepreneurship | Foodvalley NL

Meet the experts

A pool of selected experts is available to answer all your questions about HR, finance, legal advice, IP, retail, marketing, sales and more. More experts will follow soon.


Theo Toering is Founder and Managing Director of Bamboo Brands. He advises FMCG companies about marketing, category management, sales and commercial issues with a focus on the behaviour - and not the opinion - of consumers. Bamboo Brands also conducts in-store market assessments in every EU country.


Floor Buitelaar is founder of and plant-based retail consultant at Floreer Consultancy. Floor graduated in Strategic Management (MSc) and fulfilled various commercial roles within retail. She has worked on the commercialization of various brands and products in the plant-based market. With this expertise, Floor can help you bridge the gap between retail and/ or the plant-based market.

Michiel Dekkers is consultant and co-owner at DUPP – Food Recruitment. Growing your company means hiring new employees and building the right team is key to achieve success. He likes to help you shape the hiring process by developing job and search profiles and challenge you to find the best people that fit your company philosophy.

Karin Verzijden is a life sciences lawyer at Axon Lawyers with a focus on functional foods, feed and pharmaceuticals. She assists companies in the entire chain with the introduction of innovations in the market. This includes the qualification of new ingredients, labelling and marketing advice using nutrition and health claims, as well as drafting any commercial or scientifc contract you may need.

Marco Balhuizen is Partner at DVAN Advocaten, the law firm for food- and agribusiness. You can come to Marco for legal advice about e.g. cooperation contracts, acquisitions & joint ventures, competition law, food law, rental and property, and European law including state aid.


What others say

This set-up forces you to think about who you are and what you stand for.”
- Marian Peters | CEO NGN Pro-Active

Support for Startups

The Foodvalley Business Fertilizer, together with ScaleUpFood, StartLife, BOX, and Oost NL completes the support for startups and scaleups in the Foodvalley ecosystem:


ScaleUpFood is a comprehensive support program dedicated to scaling entrepreneurial ventures in food and agriculture.

ScaleUpFood will address venture scaling challenges first by carrying out ongoing fact-based research to uncover the success factors of global food and agri scale-up companies. Then, the invite-only support program starting in October addresses areas specific to food and agri scale-ups like strategic selling to large corporates, specialized finance, and data driven business model extensions. The program engages top Dutch corporates and innovative mid-caps for collaboration with the scale-ups. After the program, qualified ventures will be invited for longer term tailored support, collaboration opportunities and access to series-B level funding.


StartLife supports agrifood startups in the pre-seed stage. The program provides a loan, allowing the startups to make their first steps toward developing their business. Apart from funding, the StartLife program offers training in various areas of business development such as building a team, financial modelling and market validation.


BOX (Blue Ocean Xlerator) is a startup accelerator for startups in agri, food and life sciences. It focuses on sustainable breakthrough technology. BOX is run by entrepreneurs for entrepreneurs. It aims to help build companies from the ground up, including putting together a team and scale up any technology needed to speed company growth. Box has its own research and development firms, TDI and TOP, which provide tailored expertise, from research and advisory work to factory design.


Oost NL is the regional development agency for Gelderland and Overijssel and part of the countrywide network of regional development agencies. Oost NL runs an investment readiness programme and market readiness programme for early stage growth companies. In De Startversneller start-ups can get small grants for coaching and in De Groeiversneller growth companies grants for hiring external expertise supporting growth, like businessplans, market research, exportplans and IP. Oost NL manages multiple investment funds.


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