Foodvalley Accelerator


    The Foodvalley Accelerator is a program of Foodvalley NL and ScaleUp Company to support companies accomplishing growth. The Foodvalley Accelerator started in the spring of 2019, a new group can start in 2020.


    "Our mission is to empower agrifood scaleups with the tools, accountability and network to grow and flourish after the startup phase."


    Foodvalley Accelerators tools accountability network


    The Foodvalley Accelerator has been developed for and by entrepreneurs and focuses on the businesses as well as the entrepreneurs themselves. The program is based on the Rockefeller Habits 2.0, the proven methodology of Verne Harnish that initiates and guides growth. This method highlights four themes: People, Strategy, Execution and Cash.

    The program lasts one year. During this year, the four themes are dealt with in four quarters, each quarter starting with a Learning Day. During these Learning Days, practical tools are provided to apply in your business on a daily basis. Furthermore, the participants are divided into small groups who, together with a coach, discuss their progress in monthly accountability sessions. On top of that, all participants automatically become Foodvalley Members, and can benefit from the broad, international agrifood network Foodvalley has to offer.

    Criteria for participation

    This accelerator program targets innovative Dutch agrifood scaleups with a scalable product or service and a minimum gross revenue of €100.000. During an intake it will be assessed whether the company fits the program and vice versa.


    The costs for participation are €2.500 excl. VAT per entrepreneur per year. This includes the Foodvalley Membership and all training materials. When multiple entrepreneurs from one company participate, a discount can be provided.


    Interested in joining the Foodvalley Accelerator? Send a short introduction of yourself and your company to We will contact you soon to plan an intake.


    Kai Pruiksma
    Project Manager
    +31 6 134 893 86


    The learning days are provided by Mirik Castro, Scaleup Pro at ScaleUp Company, who has been contracted to run the Foodvalley Accelerator program. Trained at Boston Consulting Group, Mirik helped several scaleups with his Holland Turnaround to improve and make their business model scalable. Mirik (together with his brother) is also co-owner of Simgas, with which he supplies biogas and bio-sanitary systems to customers in (sub) tropical regions.


    The first group of entrepreneurs started the accelerator program in the spring of 2019. Find a few of the participants below.

    Jasmijn Bleijerveld Beejasmijn

    "I wish to grow my self-confidence necessary to lead Jasmine Bee to success, with the offered and proven management tools and sharing experiences with a group of likeminded entrepreneurs.”


    Jasmine Bee is founded to stop deforestation practices in Tanzania by developing a commercial beekeeping supply chain that depends on the vitality of the forest. We strongly believe preservation can only succeed when forest communities can access commercial opportunities that are in harmony with their environment.

    Jasmine Bee’s Tanzanian forest honey is collected by our 1,000 smallholder beekeepers combining indigenous knowledge of extensive beekeeping with the European and US requirements in harvesting, processing and packaging for organic bees’ products.

    Marjanne Prins BonDuo

    “You are never too old to learn.”


    BonDuo® is a delicious protein-rich breakfast with vitamin D and fiber. A smart combination of natural ingredients. Crunchy balls of high-quality protein, packed in the best quality Belgian chocolate and a specially developed high-fiber dairy product form a beautiful duo, hence the name BonDuo®. What looks like a tasty dessert is a nutritious breakfast.

    Rene van der Veen Multiflour

    Step into the world of ancient grains, pseudo cereals and pulses.

    As a representative of Mühle-Kottmann, Müller’s Mühle GmbH and Ziegler Natural Products, all three renowned German companies in the field of grains and pulses, Multiflour delivers products for various bakery related companies.


    Multiflour has extensive knowledge of the full production chain of grains and pulses. Therefore Multifour is also a valuable negotiating partner- collaborator in the field of innovation and product development in the food industry.


    The Foodvalley Accelerator is organized by Foodvalley NL and supported by our partners:

    Support for startups

    The Foodvalley Accelerator, together with ScaleUpFood, StartLife and BOX, completes the support for startups and scaleups in the Foodvalley ecosystem:


    ScaleUpFood is a comprehensive support program dedicated to scaling entrepreneurial ventures in food and agriculture.

    ScaleUpFood will address venture scaling challenges first by carrying out ongoing fact-based research to uncover the success factors of global food and agri scale-up companies. Then, the invite-only support program starting in October addresses areas specific to food and agri scale-ups like strategic selling to large corporates, specialized finance, and data driven business model extensions. The program engages top Dutch corporates and innovative mid-caps for collaboration with the scale-ups. After the program, qualified ventures will be invited for longer term tailored support, collaboration opportunities and access to series-B level funding.

    StartLife supports agrifood startups in the pre-seed stage. The program provides a loan, allowing the startups to make their first steps toward developing their business. Apart from funding, the StartLife program offers training in various areas of business development such as building a team, financial modelling and market validation.

    BOX (Blue Ocean Xlerator) is a startup accelerator for startups in agri, food and life sciences. It focuses on sustainable breakthrough technology. BOX is run by entrepreneurs for entrepreneurs. It aims to help build companies from the ground up, including putting together a team and scale up any technology needed to speed company growth. Box has its own research and development firms, TDI and TOP, which provide tailored expertise, from research and advisory work to factory design.