Protein Shift

The protein transition in the Netherlands focuses on restoring the protein consumption balance with less animal proteins, more plant-based proteins and a reduction of protein overconsumption. Innovation plays a major role to achieve attractive sensory characteristics, and to increase consumer acceptance of green proteins.


Jeroen Willemsen
Project Manager
+31 6 177 380 37

Wageningen Food & Biobased Research develops groundbreaking knowledge and technologies that bring a protein transition on a large scale within reach.

food manufacturers, retailers, caterers and other stakeholders seeking and developing plant-based, vegan or vegetarian solutions; they are all members of The Protein Cluster.