Foodvalley Innovation Insights

Save the date | Foodvalley Innovation Insights

The next Innovation Insights event, exclusively for our Foodvalley Partners, will be held on 27 September, 2022 from 9.00 - 10.30. Programme and registration for our Foodvalley partners will follow soon.

Foodvalley Partner event 2022

Save the date | Partner event 3 November 2022

Foodvalley NL would like to invite you to our exclusively Foodvalley Partner event on 3 November 2022 from 16.00 – 19.00 CEST at our office in Wageningen.

The aim of the event is to explore Foodvalley’s network in its full scope, with all our communities and network partners. This day will focus on connection, innovation and match-making. We will also celebrate the fifth anniversary of The Protein Community together with all Foodvalley partners!

Explore and connect with Foodvalley’s network and save the date 3 November 2022 in your agenda. Information about the programme will follow soon.

* Please note: this event is exclusively for Foodvalley Partners. Are you not a partner yet but would you like to join this event? Contact us at: partner@foodvalley.nl

Paving the way for personalised nutrition solutions!

Paving the way for personalised nutrition solutions!

Thursday, 12 May, Foodvalley’s second Personalised Nutrition Community meeting was (again) a great success! About 35 different types of national and international organisations came together.

The community has the ambition to scale up personalised nutrition to the mass market in order to improve health. During the event, insights were shared, success stories came to light and initiatives were launched with the aim of using personalised nutrition to reduce overweight, obesity and malnutrition. Together, the community aims to pave the way for personalised nutrition solutions by empowering their community to collectively address roadblocks that partners cannot solve alone.

Developments in personalised nutrition

During the event Rick Miller, Associate Director, Specialised Nutrition at Mintel shared developments within the personalised nutrition world. His conclusion? Consumer desire for personalised nutrition is growing rapidly and is driven by youth. The younger the consumer, the more they are attracted to products with personalised nutrition.

Personalised nutrition is diverse and hard to quantify in gross value. But an important component is the use of smart wearables which is a simultaneously driving growth in end products (e.g. tailor made meals, recipe advice). Consumers trust the output of these devices.

The roadmap to mass market is becoming easier. COVID-19 has reduced some of the invasiveness barriers to testing and made consumers more health conscious. The barriers to uptake are technological, relevance and affordability. In the future, ecosystem concepts are likely to be the most commonplace mass market product driven by communities of platforms rather than by a single company.

Challenge: Personalised Nutrition for All

The challenge ‘Personalised Nutrition for All’ was also shared by EIT Food, Foodvalley NL and Food Innovation Hub Europe. Startups, researchers and multi-stakeholder groups are invited to submit their ideas to help reduce obesity and malnutrition in Europe. Six winners will receive €30,000 to further develop their idea, which will allow for further funding from EIT Food to further develop and market their project. Read more about the challenge here.

What’s next?

The Personalised Nutrition Community is growing in partners and strengthening its collaborations and initiatives that contribute to bringing personalised nutrition to the mass market. ‘Make the healthy choice the easy choice’ is our motivation. Are you a gamechanger that wants to flourish your personalised nutrition business? Find out more about our community and contact us here.

Questions? Get in touch

Judith van der Horst
Innovation Lead Food & Health
+31 6 139 473 57

Subsidy for shared advanced research equipment

Subsidy for shared advanced research equipment

The subsidy scheme stimulates companies and institutes to realise research equipment in the Dutch provinces of Gelderland and Utrecht. 

Equipment for fundamental research is often expensive, yet it is hardly ever used to its full capacity. To address this challenge, the Regio Deal Foodvalley subsidy scheme provides companies and institutes the possibility to invest in shared advanced research equipment (Technology Readiness Levels (TRL) 1-3). Sharing facilities is a proven method to make advanced research equipment available and cost-effective for organisations (working in the field of healthy food and living environments), which enables them to maximise productivity and accelerate innovation.

Conditions Shared Advanced Research Equipment Scheme

  • The application concerns an investment in innovative advanced research equipment in the protein transition, food & health and/or circular agrifood domains and is shared via open access. 
  • The scheme concerns TRL 1-3: fundamental research from observing basic principles, formulating the technology concept and experimental proof of concept. 
  • The investment benefits organisations in the Dutch provinces of Gelderland and Utrecht and will be realised in collaboration with Wageningen University & Research​. 
  • The investment enables organisations to shorten time to market and optimise efficiency during the innovation process.
  • The facility will also be made accessible to other organisations at a market price.
  • Open call till the end 2024. 

For more information, please see the conditions. 

Apply for Shared Advanced Research Equipment subsidy

If you require more information or if you intend to apply for a subsidy, please contact us below. 

The subsidy applications are processed by Foodvalley NL and the province of Gelderland on behalf of Regio Deal Foodvalley. Organisations can also contact Foodvalley NL for advice on other subsidies and financial schemes specifically for shared facilities. More information about sharing facilities? Please visit the Shared Facility Finder

 

Questions? Get in touch

Petra Roubos
+31 (0)317 48 79 91

Nominees Food Boost Challenge 2022 announced

Nominees Food Boost Challenge 2022 announced

The nominees for the Food Boost Challenge 2022 have been announced. The jury has selected ten nominees from 25 innovative and inspiring innovations. They were presented last Friday during the matching and co-creation day of the challenge at Van Gelder Groenten & Fruit. Five teams of hbo students and five teams of wo students will take up the challenge with their ideas to tempt young people aged 12 to 20 to eat more fruit and vegetables (products).

A topical theme that is also being considered in The Hague and in the bigger cities. How can we together create an environment where healthy food is accessible to all and is preferred over the excessive unhealthy offerings?
Together with the initiators Medical Delta Living Lab VIT for Life, HortiHeroes, Foodvalley NL and De Haagse Hogeschool and the 34 partners involved, the teams are working on a prototype that will be presented on a national stage during the pitch event on 24 May.

The teams could submit ideas in various categories: products, hotspots, technology and routes to market. All four categories were represented in the ten nominations and judged on innovativeness, potential impact, ambition and team:

  • An educational social app that supports better mental and physical health
  • An online programme where healthy recipes, events and new products come together
  • Smart range of fruit and vegetables in your own fridge
  • A trendy vending machine with healthy snack variants
  • Hybrid meat with vegetable substitutes
  • A healthy alternative to biscuits
  • Attractive vegetable snack
  • Quick and tasty supply of fresh fruit and vegetables at hotspots for young people
  • Fresh tasty smoothies at smart locations
  • An annual challenge that makes eating fruit and vegetables attractive

Very cool to see that experienced and young food innovators really work together to move the concepts forward and very unique that the target group (from Lentiz MBO) was also represented to increase the impact’ – Puck van Holsteijn, on behalf of the initiators of the Food Boost Challenge.

Matchmaking and co-creation

On 18 March, the nominees were officially presented to the 34 partners involved, from retail and producers to banks and investors. During the pitches, all eyes were on the stage and the ideas were received with loud applause. Immediately afterwards, the partners could indicate with which students they wanted to ‘speed-date’. During these speed dates, the partners were introduced to the students’ concepts and presented themselves. Partners and student teams were linked and in the afternoon they tested their ideas with representatives of the target group, students of MBO Lentiz. Through this validation and co-creation the consortia of students and teams will take the next steps in the coming months towards developing and testing their prototype and making a clear pitch for the finals.
Very valuable day with new insights, relevant network. Eager to get to work to test our assumptions and ideas with young people’ – participant Food Boost Challenge

Going into battle with an open mind

The battle is not yet over. The ten nominees will present their innovation on a national stage during the pitch event on 24 May. The professional jury will then choose the winners. This will be an important day for the students, because the winners can look forward to

  • € 5,000 prize money for the winners
  • € 500,- prize money for the public winners
  • Two return airline tickets with 4 overnight stays to Kentucky (USA) to present and validate the idea that potentially best meets the American market there this summer, offered by partner AppHarvest
  • National media exposure during the finals on 24 May 2022
  • Opportunity to present their idea during Floriade Expo 2022

A healthy future is desperately needed

Why this challenge? Simply because it is desperately needed for a healthy future! Research shows that 17% of young people are overweight. This group structurally consumes too few fruit and vegetables, while their vitamins protect against diseases. In The Hague, too, healthy eating is high on the agenda and steps are being taken to reduce the number of fast-food chains in cities.
The Food Boost Challenge is an initiative of Medical Delta Living Lab VIT for Life, HortiHeroes and Foodvalley NL, with The Hague University of Applied Sciences making an important contribution as knowledge and research partner. Together with 34 leading companies, startups, NGOs and educational institutions, students have joined forces and are challenged to develop an innovative idea.

 

Questions? Get in touch

Judith van der Horst
Innovation Lead Food & Health
+31 6 139 473 57

Kick-off community meeting personalised nutrition

Kick-off community meeting Personalised nutrition

Today was the start of the personalised nutrition community with a very successful meeting. This community is there to support a mix of cross-sectoral organisations working on the same topic. Together, we aim to boost business in personalised nutrition. To be able to boost Personalised Nutrition business, we need to understand the challenges that are too complicated to tackle on your own. During the meeting we collected information from the community partners about target markets, turnover, focus areas and target groups. But also what the current ecosystem challenges are. ‘Business successes targeted on the mass market consumers’ came out as the number one challenge for which joint innovation is needed.

Diverse network

In this community there are organisations attending from all over Europe, America, and Asia, with the intention to network, share knowledge, collaborate and create concrete initiatives. Speakers such as Professor pharmacology Gert Folkerts from Utrecht UniversityNard Clabbers from Happ, Maria Hopman from Radboudumc, and Jochem Bossenbroek from Verdify shared their insights and innovative concepts on personalised nutrition. And we zoomed in on a few specific challenges during a worksession that has provided us with even more insights for next steps. We aim to come back to you by spring next year with the next steps based on this input.

Let’s connect

If your company has serious ambitions in this field and you are looking for e.g. partnerships, scaling, knowledge and facilities, please get in contact with Judith van der Horst

Questions? Get in touch

Judith van der Horst
Innovation Lead Food & Health
+31 6 139 473 57

Personalised nutrition is achieved together

Personalised nutrition is achieved together

Access to sufficient, sustainable and healthy healthy food, and (financially) feasible for everyone. Judith van der Horst, Innovation Lead Food & Health, sees personalized nutrition as a way to make healthy food accessible to everyone. “There are a large number of innovations that can help to stimulate a healthy eating and living pattern,” says Judith. “Think of for example consumer tech innovations such as smartwatches, but also medical tech innovations. These are companies that, for example, develop stool measurements for consumers. The trick is to get these parties to work together with supermarkets and food producers in order to create a healthier food system.”

Measurements and data

Personalised nutrition begins with the measurement of one’s own health. “By means of blood, urine or faeces or a a pedometer you measure and collect data in an app. On the basis of this, the app gives a personal advice on, for example, nutrition or exercise. So if you exercise a lot then the app might recommend to eat some cottage cheese, packed with protein, after exercise. You can not only monitor the goal, like losing five kilos, you can also enter in the app what your allergies are, or what foods you do not like. There are a large number of innovations underway that help to promote healthy eating and living patterns.

Collaboration for healthy results

The most important thing for the consumers who want to live healthier is that he or she is taken care of. Health insurers can play an important role in this. They also benefit if more people start living healthily. When insurers reward their customers with, for example a smartwatch, this market will grow and with it ultimately also become financially more affordable. The bigger the market, the cheaper the product becomes. Ensuring a healthier diet is something that an increasing part of the food chain is commited to. And with the increasing of collaborations it can lead to even more healthy results.”

Read the entire article (in Dutch) on personalised nutrition in the AD annex from 30 November, page 20-21: Analyse Innovatieve Levensmiddelen
Please note that the print versions of the Foodvalley articles in the AD annex Analyse have been published incorrectly.

 

Questions? Get in touch

Judith van der Horst
Innovation Lead Food & Health
+31 6 139 473 57

Global consensus on business definition personalised nutrition

Global consensus on business definition personalised nutrition

We proudly present you the publication of our Personalised nutrition position paper! With no less than 53 stakeholders, Foodvalley NL wrote this paper to create a business definition and give insights into profitable business models. Personalised nutrition holds tremendous potential to improve human health. Despite exponential growth, the field had yet to be clearly delineated and a consensus definition of the term “personalised nutrition” had not been developed until now. From data and IT infrastructure to the minimally needed science and legal framework, it covers all grounds as well the challenges related to health and sustainability.  

Consumers in the driver’s seat 

Personalised nutrition is a young and growing field. It is founded in biological science and now matured into a more holistic concept of ensuring that consumers can be in the driver’s seat when it comes to their nutritional choices. In that respect, personalised nutrition is embedded in the whole food system, with all of its challenges related to health and sustainability. In the position paper a future is envisaged in which personalised nutrition will, on the one hand, consist of niches where very specialised players interact one-on-one with their wellinformed clients, as is the case in existing business models. On the other hand, larger consortia will build dynamic digital platforms where the mass market consumers can find the information and motivation that fits their momentary personal goals.  

Conclusions on the future of personalised nutrition 

We believe the bulk of personalised nutrition growth will be in the segment of dynamic digital platforms where the mass market consumers can find information and motivation that fits their personal goals. Niche market with specialised players interacting one-on-one with well-informed clients will stay to exist. To realise the forecasted future growth, joint and multidisciplinary innovation is needed. This requires structured and demand-driven investments, both from public and private sources. Also policy and legislation to support this growing field, as well as educating the personalised nutrition professionals of the future are crucial. 

What is next? 

Personalisation is the veritable gold standard for many specialised nutrition brands and for good reason. Foodvalley’s Food & Health innovation lead, Judith van der Horst will further develop and strengthen the personalised nutrition ecosystem. “We do so by building a personalised nutrition community and guide parties on direction, process, content and pace. We set the agenda, develop programs, challenges, support and connect parties in the personalised nutrition ecosystem.”  We invite you to join our personalised nutrition community and show your support for this position paper. Together, all stakeholders will make a positive difference in the way we offer and buy (information about) food. 

Join us and become a supporter!

Personalised Nutrition community

Personalised Nutrition Community; Put the consumer in control

This community is here to support a mix of cross-sectoral organisations working on personalised nutrition solutions. Together, we aim to boost business in personalised nutrition. To be able to do that, we need to understand the challenges that are too complicated to tackle on your own. From the community we collect information about target markets, turnover, focus areas and target groups. But also what the current ecosystem challenges are.

We believe that with personalised nutrition we can put consumers in control people of their own health. By using a mainstream wearable that will automatically and continuously measure vitality, food intake and nutritional status to provide personal, relevant and motivating dietary advice they can adopt a healthier eating pattern fitting to their needs. But to bring personalised nutrition to the masses, companies need to create solutions that are desirable for the mass consumer, profitable for the companies, feasible to deliver and with a positive impact on society.

To be able to pave the way for personalised nutrition solutions we have determined three priorites:

  • Encourage and support successful business models bringing personalised nutrition to the masses
  • Create dynamics to boost innovations in science and big data for personalised nutrition
  • Build a connected, supportive and knowledgeable personalised nutrition ecosystem

The personalised nutrition ecosystem is complex, fragmented and not fully engaged and connect yet. For a truly full chain Personalised nutrition proposition, covering the entire customer journey, many complex steps have to be taken which cannot be done by a single player. That is why we need everyone involved to join the community. Let’s shape the future of food together!

 

Questions? Get in touch

Judith van der Horst
Innovation Lead Food & Health
+31 6 139 473 57

Read the personalised nutrition position paper, written together with 53 partners

Personalised Nutrition

What is personalised nutrition?

Personalised nutrition is an emerging market, it is seen as one of the key ways to stimulate consumers towards a healthy and sustainable diet. It could also be a way to bridge the worlds of food and healthcare, and a more holistic concept of ensuring that consumers can be in the driver’s seat when it comes to their nutritional choices. But what exactly is personalised nutrition? And what are its challenges related to health and sustainability?

Why personalised nutrition?

Everyone is different. This is certainly true when it comes to nutrition and health. Foods that seem to have no effect on one person may be a way to illness or disease for another. Good advice may be perceived completely differently. Personalisation could be a solution. It puts the consumer in control of a healthier lifestyle.

So personalised nutrition holds tremendous potential to improve human health. But despite exponential growth, the field had yet to be clearly delineated and a consensus definition of the term “personalised nutrition” had not been developed until now.

 

What is personalised nutrition?

Having clarity about what personalised nutrition is and what it is not, is a prerequisite to be able to discuss the topic and set important steps towards a mature market. In our position paper the following definition has been agreed upon:

‘Personalised nutrition could be a service or a product. It uses individual-specific information, is founded in evidencebased science and has the goal to give consumers control and promote a positive, sustainable dietary behavioural change. This may then result in measurable benefits for personal goals like health improvement and health maintenance, or disease specific benefits.’

What’s next

Personalisation is the veritable gold standard for many specialised nutrition brands and for good reason. Foodvalley’s Food & Health innovation lead, Judith van der Horst will further develop and strengthen the personalised nutrition ecosystem. “We do so by building a personalised nutrition community and guide parties on direction, process, content and pace. We set the agenda, develop programs, challenges, support and connect parties in the personalised nutrition ecosystem.”

Confidental Infomation