Foodvalley Innovation Insights

Save the date | Foodvalley Innovation Insights

The next Innovation Insights event, exclusively for our Foodvalley Partners, will be held on 27 September, 2022 from 9.00 - 10.30. Programme and registration for our Foodvalley partners will follow soon.

Foodvalley Partner event 2022

Save the date | Partner event 3 November 2022

Foodvalley NL would like to invite you to our exclusively Foodvalley Partner event on 3 November 2022 from 16.00 – 19.00 CEST at our office in Wageningen.

The aim of the event is to explore Foodvalley’s network in its full scope, with all our communities and network partners. This day will focus on connection, innovation and match-making. We will also celebrate the fifth anniversary of The Protein Community together with all Foodvalley partners!

Explore and connect with Foodvalley’s network and save the date 3 November 2022 in your agenda. Information about the programme will follow soon.

* Please note: this event is exclusively for Foodvalley Partners. Are you not a partner yet but would you like to join this event? Contact us at:

Launch of a new challenge: Personalised Nutrition for All!

Launch of a New Challenge: Personalised Nutrition for All!

Obesity and malnutrition are complex challenges, but by accelerating innovation in personalised nutrition, we can help to create a healthier and more equitable food system. EIT Food, Foodvalley NL and Food Innovation Hub Europe would like you to participate in an exciting new challenge: Personalised Nutrition for All!

Six winners will be awarded €30,000

Personalised nutrition for all is a call to action to find innovative solutions to reduce obesity and malnutrition in Europe. Six winners will be awarded €30,000 to further develop their solution, opening the possibility for further funding by EIT Food to develop their project and go to market.

Startups, and multi-stakeholder groups are invited to submit their Personalised Nutrition ideas. Winners will be announced on 14 October, in advance of World Food Day.


What are we looking for?

This challenge is about finding new solutions and tools for monitoring and improving an individual’s health. We welcome proposals that address one or more of the following tracks:

  • How can we help to reduce obesity and malnutrition by making tools more affordable and accessible to a broader community?
  • How can we empower consumers to manage their health?
  • How might we enable a more targeted approach to consumers’ health?

Judging Criteria

We are looking for exciting, multi-partner, multi-stakeholder initiatives that provide solutions on obesity reduction or malnutrition prevention by employing personalised nutrition approaches. Herewith providing the positive impact of food towards human health and a sustainable planet. The multi-partner and multi-stakeholder initiative can be in existence, or the initiative can come into existence via the ‘Prize-based Challenge Personalised Nutrition for All’.

Solutions are expected to demonstrate a maturity level consistent with a go to market within a reasonable amount of time not exceeding 2 to 3 years, thus a TRL level of 5 and up.

How to Submit

You will have to create an account before filling out the form and answering to the questions requested. You will be able to save a draft version before completing and validating your submission. Once ready to submit, you will be asked to agree with the Rules & Regulations governing the Personalised Nutrition For All! Challenge. The Rules & Regulations document can be found on the website below for your review.

Why a Personalised Nutrition for All Challenge?

Worldwide obesity has nearly tripled since 1975, while 3.5 billion people suffer from micronutrient deficiencies. One area that has seen great progress is Personalised Nutrition, which includes the sciences, technologies, tools and services that provide consumers with individualized dietary recommendations and products. These tools have empowered consumers by helping them understand more about their own bodies and educating them as to the best way forward in managing their health. However, there is still a need to make these technologies not only more accessible and affordable to a broader community but also more user-friendly and engaging. There are also growing concerns around data protection and the use of personal data that need to be addressed if we want a larger adoption of these solutions.

Are you a food changer? Sign up for Food100!

Are you a food changer? Sign up for Food100!

The Food100 is being compiled again this year! With the Food100, initiators Slow Food Youth Network, AgriFood Capital, Food Hub and Food Inspiration want to encourage and give a stage to everyone who is active within the Dutch food system.

Up-and-coming talent and established leaders

An independent jury makes a top 100 list of up-and-coming talent and established leaders who are working hard for better and more sustainable food. By giving these people a stage and making the list public, food changers have the opportunity to make an even bigger impact together.

This year the list will once again feature 50 up-and-coming talents under 35 and 50 established food changers over 35. By connecting generations, the Food100 creates a list of people who together can make an even bigger impact and set an example for many. You can apply via:

Why do you want to be on the list?

  • Access to a network of over 300 impact makers in food
  • Opportunity to become Food Hero of 2022 with an additional nomination
  • An exclusive spot at the Food Inspiration Trend Table during the annual Food100 event

The Food100 jury of 2022

For the sixth time in 2022, the initiators of the Food100 are compiling a list of inspiring food changers. An independent jury of experts from across the food chain will select the 100 most appealing examples from all the entries:

  • Isabel Boerdam, founder of Green Food Lab, De Hippe Vegetariër and De Week Zonder Vlees (Meatless Week)
  • Dr Jeroen Candel, senior lecturer in public administration, member of the Council for Animal Affairs and the supervisory board of the Transition Coalition Food
  • Christiaan Vette, independent advisor on strategy, innovation and transformation
  • Anne Reijnders, inspires new eating behaviour with De Lekkere Man and through television programmes
  • Tim van der Mark, pig farmer and board member of Nederlands Agrarisch Jongeren Kontakt
  • Tarique Arsiwalla, founder of Protix, investor in sustainable agri start-ups and strategic advisor to Vermaat Group
  • Dalila Sayd, works on a social food landscape with Het Eetschap.

Food100 is powered by:

“The nomination as Food Hero is an important recognition of my work. As a Food Hero you feel part of a network. People know how to find you better and the title creates more awareness.” – EVA KOFFEMAN, FOOD HERO 2021

First consumer survey on home-grown plant proteins published

First consumer survey on home-grown plant proteins published

To find out what the attitude and knowledge of consumers is around home-grown plant proteins, DVJ Insights conducted a consumer survey on behalf of the Protein Farmers of the Netherlands (an initiative of Foodvalley NL). The consumer survey provides, among other things, insights for the Green Deal Protein-rich Crops that stimulates the cultivation, processing, and consumption of regionally grown proteins. Read the research here.

Local foods have become more important

The results from the study, conducted among 500 Dutch consumers, are promising. For example, in the past year local foods have become more important to 4 out of 10 Dutch respondents. This is mainly due to the climate agreement and the COVID-19 crisis. But availability and media attention play a role in this as well.

Half of the consumers are therefore more motivated to buy plant-based products. The main motivation is health, while price is the main barrier to make a purchase. Supporting local farmers and sustainability and climate are of most added value to consumers.

Recommendations from the study

The research offers great opportunities for the promotion of protein-rich products from Dutch soil. Consumers currently associate local products mainly with meat and dairy. A lot of work is needed to give plant protein-rich products the positive association and value as well. For example, how to enhance biodiversity and soil fertility. The research provides concrete guidelines for this. Read more about these recommendations here.

Who are the Protein Farmers of the Netherlands?

“We bring plant proteins from the Netherlands to life. For soil, biodiversity, farmer, and citizen”, is the slogan of the Protein Farmers of the Netherlands. An initiative of Ekoboerderij De Lingehof, Proeflab Wageningen, Taskforce! Korte Keten and Foodvalley NL. Thirty Dutch protein farmers are committed to the (re)appreciation of Dutch protein farmers and their locally grown products. Because local, vegetable proteins are profitable on all fronts: health, sustainability, and a circular economy.

The Protein Farmers of the Netherlands do this by sharing knowledge about local plant protein products, by seeking cooperation between growers, processors, developers, and makers of end products. Also, by researching the market and consumers with this consumer study.

Questions? Get in touch

Jeroen Willemsen
Innovation Lead Protein Shift
+31 6 177 380 37

Listen to the podcast: Personalised nutrition will be the future (in Dutch)

Listen to the podcast: Personalised nutrition will be the future (in Dutch)

A transition of the food system is necessary to make it healthier and more sustainable. But what is needed in order to have sufficient healthy food available for everyone in 2050? Our Innovation Lead Food & Health, Judith van der Horst-Graat shares her vision in this podcast made for the Health, Food & Technology event on 1 December 2021, where she is one of the key-note speakers.

She answers questions such as:

  • Why will we not achieve this target in 2050 if we continue like this?
  • Why is it difficult to make the healthy choice the easy choice for the consumer?
  • What is personalised nutrition and what does it involve?
  • Why will personalised nutrition be the tool of the future?
  • Aren’t we becoming (too) dependent on digital advice? Or what possibilities does it offer?

Questions? Get in touch

Judith van der Horst
Food & Health
+31 6 139 473 57

Three award-winning initiatives on reduction and prevention obesity through personalized nutrition

Three award-winning initiatives on reduction and prevention obesity through personalized nutrition

On October 15, three initiatives received the new Booster award, an incentive for initiatives that support the reduction and prevention of obesity employing personalized nutrition tools. The winners – Happy Feet on Healthy Food, J.A.App (Juvenile Antiobesity App) and Ready to (h)eat meals tailored to gut, genes and guidelines – convinced the jury of their impact, feasibility and partnership. The Booster is developed by Foodvalley NL and powered by Food Innovation Hub Europe.


Announcement Booster Award winners

Disruptive innovation

Worldwide the number of people with overweight or obesity is alarmingly high, with over 1.9 billion, and this number is still rising, resulting in an increased risk of diseases such as cardiovascular diseases, diabetes, and some cancers. Therefore, there is a need for disruptive innovations to prevent and reduce obesity by using a personalised approach and the alliance of unlikely partnerships. All three initiatives received the Booster, worth 30,000 euros, to be used to support the initiatives in their next development steps. They will be monitored for a year and gain access to a large international food network. This way, Food Innovation Hub Europe accelerates the cooperation between relevant parties and the creation of obesity-reducing solutions.

Happy Feet on Healthy Food

This initiative aims to support people participating in walking events in their nutritional choices. The 4-day march of Nijmegen 2022 will be used as a pilot, where a group of walkers will be monitored on their food choices, in personalized nutrition markers and supported to make alternative and healthy choices. It is a multipartner initiative of Radboudumc, Four Day marches organization, Albron and the International Walking Association. This award will be used to attract a project manager who will, together with the three parties, build the fundament for years of development, implementation and evaluation of healthy, tasty and sustainable food choices at large events. In this plan, from the start we will incorporate the personalized approach as well as strategies to roll out successful approached to other events national and international.

The J.A.App (Juvenile Anti-Obesity App)

This app will allow to transfer the dietary advices that are provided to young  adolescents facing obesity, on a digital format and thereby meeting the target groups needs and supporting the change to healthier food choices. It is an initiative of the Antwerp University Hospital, University of Antwerp – Childhood Obesity Centre, FoodNed Holding bv, Jeroen Bosch Hospital – Centre of Expertise for Children with Obesity, Maastricht University and Brightlands Campus Greenport Venlo. With the Booster award we can finance the study to investigate the appreciation and compliancy of using this HAPP app, but also aspects of nutritional behaviour and taste development in an age group that should take the necessary steps towards a healthy lifestyle before the transition to adulthood. The app will become available as a tool in desirable healthy eating behaviour for all persons in Netherlands, Belgium and other parts of Europe.

Ready to (h)eat meals tailored to gut, genes and guidelines

An initiative that will create a one-stop shop to order your personalized meals in line with your personal nutrition recommendations based on your microbiome, DNA and personal preferences and needs. In addition, it will engage people in an entertaining and educational experience. It is a multipartner initiative of Verdify, Eatch, Omnigen, MyMicroZoo and University of Antwerp. The Booster will enable the partners to set up a free of cost trial for 12 individuals who are eager to address their health issues but have yet to encounter the method that works well for them. Visibility to relevant stakeholders is highly relevant as well. As such the Booster strongly leverages the impact of the activities and increases chances that critical personal- and societal issues such as obesity can be effectively addressed.



Van link naar rechts:

Edgar van Mil – Jeroen Bosch Ziekenhuis

Maria Hopman – Radboud UMC

Jochem Bossenbroek – Verdify

(Jeroen Wouters – Foodvalley NL)

Powered by Food Innovation Hub Europe

We can only change a food system together. Local, regional, national and global parties have to join and work transparently and energetically to accelerate the transition to an efficient, inclusive, sustainable, nutritious and healthy food system. To promote this collaboration, the World Economic Forum initiated together with public, private and civil society sector partners Food Innovation Hubs worldwide. Foodvalley NL is a leading partner towards the development of the Food Innovation Hub Europe to initiate collaboration and co-create innovation projects to address continent-specific challenges and connects regional hubs in the various member countries to address common and region-specific issues. This Booster is powered by Food Innovation Hub Europe.

Listen to the podcast: international business opportunities for SME’s

Listen to the podcast: international business opportunities and the initiatives for SME’s

Edith Bosch, former Olympic Judoka and entrepreneur talks to Jeroen Wouters in a podcast by TeamNL Tokyo Expo. The Expo connects sport and business. In the Olympic spirit, sport is at the service of social development and in this way, sport – and TeamNL – help Dutch companies and our country stand out internationally. The TeamNL Expo was created as a business platform where Papendal, NOC*NSF and the Ministry of Foreign Affairs offer (online) events tailored to and stimulating international business. Jeroen, as lead Global Connections shares how Foodvalley contributes to creating international business opportunities within the field of innovation and what initiatives there are for SME’s.

Questions? Get in touch

Jeroen Wouters
Global connections
+31 6 120 729 97

Podcast Protein Farmers of the Netherlands: ‘Eat more homegrown plant proteins’

Podcast Protein Farmers of the Netherlands: ‘Eat more homegrown plant proteins’

Never before have we come so close to the protein transition. In other words, less animal protein and more plant protein on your plate. More and more initiatives and companies are initiated, the Dutch Protein Shift Ecosystem is expanding rapidly.  Like the vegan start-up Freggies, De Nieuwe Melkboer and The Protein Brewery – Innogusto. In the past two years, the market with plant-based variations on meat, dairy and fish grew by 50% in Europe. With a market value of roughly four billion euros(!). A niche market has long since ceased to exist. Today, the protein transition is big business.

Although all the ingredients for a change seem present, consumers and politicians need to raise the bar and set new ambitions, according to Jeroen Willemsen, Innovation Lead Protein Shift of Foodvalley NL.

Why? That question is answered in the podcast of ‘Protein farmers of the Netherlands’. For this purpose, protein farmers André Jurrius from LekkerLupine, Bart Grobben from De Nieuwe Melkboer, Henk Kerkers from Bijzonder Brabants and Jeroen Willemsen, our Innovation Lead Protein Shift from Foodvalley NL were interviewed. Listen now.

Appreciate our protein farmers

The Protein Farmers of the Netherlands is an initiative of Foodvalley NL, the Taskforce Korte Keten and grower Andre Jurrius of Ekoboerderij de Lingehof. Their message? Homeground plant protein-products and their growers deserve more appreciation. Because plant-based proteins are healthy, good for our planet and they stimulate the economy. And to politicians: appreciate our protein farmers and stimulate their agriculture with financial support. “For example, when testing new varieties, scaling up cultivation and increasing yields.”

A long-term vision is essential for this, according to Willemsen. “Farmers think in terms of cultivation and harvest years. 2030 sounds far away, but for the farmer it is ‘only’ 8 sowing and harvesting years away. Let’s hope there will be a minister of agriculture who understands this very well.”

Do you want to contribute to a sustainable food system?

Did you become enthusiastic after listening to the podcast? And are you curious how you can contribute to the protein shift from your field of expertise? Check out what Foodvalley can do for you!

Participate now

Jeroen Willemsen
Innovation Lead Protein Shift
+31 6 177 380 37

Growing number of innovation facilities in Shared facility finder, with new insect production

Growing number of innovation facilities in Shared facility finder, with new insect production

The number of innovation facilities connected to Shared facility finder is growing and recently updated with insect production facilities. This helps accelerate innovations within these growing businesses even more. Take a look at this useful facility map now!

On its mission to create a global sustainable food system, Foodvalley NL initiated the new programme ‘Insects’, In order to meet the growing demand for proteins, the world needs new resources. Insects have proven to be well-suited as such a resource. They are important (and becoming more suitable) for both feed and food applications. Algae, duckweed, and cultured meat are also new resources that could potentially replace less sustainable ones. The use of testing, upscaling and production facilities is key for this new and growing domain of insects.

Five new production facilities

Shared facility finder is connected and creates an overview of innovation facilities of companies that have facilities to test and produce insects and which they will share with others. To accelerate innovation of this new type of protein production. Already, five insect production facilities are part of Shared facility finder.

What is Shared facilities?

Shared facility finder offers companies and organizations in the agri-food a wide range of top-class innovation facilities available at your fingertips. Find and share research equipment, facilities, and technologies. More than 50 facilities are available. Connect with partners and co-investors and explore available funding. Maximize productivity by sharing and using facilities to test your innovations before launching them on the market.


Are you interested to find out more information on the available facilities already and get in touch with one of the facilities? Or interested to start sharing your insect-related facility, from farming, processing to packaging of insect products or ingredients to maximize your capacity? Take a look at and contact Foodvalley NL or call Petra Roubos, Lead Shared facilities: +31 317 48 79 91.


Petra Roubos

Lead Shared facilities
+31 317 48 79 91

Confidental Infomation