Foodvalley Innovation Insights

Save the date | Foodvalley Innovation Insights

The next Innovation Insights event, exclusively for our Foodvalley Partners, will be held on 27 September, 2022 from 9.00 - 10.30. Programme and registration for our Foodvalley partners will follow soon.

Booster 2021 winner

Booster 2021 winner ‘Ready to (h)eat meals tailored to gut, genes and guidelines’ ready for take off

Booster award 2021 was an incentive for initiatives that support the reduction and prevention of obesity employing personalized nutrition tools. The objective of the Booster 2021 was to surface ideas for partnerships within the Food Innovation Hub Europe. Candidates are multi-partner initiatives that submitted ideas, activities, and offerings in the field of obesity reduction. One of the 2021 winners is Ready to (h)eat meals. Meals tailored to gut, genes, and guidelines. “With the booster we are able to pioneer in the field of personalised nutrition, which brings us valuable information for future applications.” The Booster 2021 is developed by Foodvalley NL to accelerate the food transition and is powered by Food Innovation Hub Europe.

Ready to (h)eat meals tailored to gut, genes and guidelines is an initiative that will create a one-stop shop to order your personalised meals. The meals are in line with your personal nutrition recommendations and based on your microbiome, DNA and personal preferences and needs. In addition, it will engage people in an entertaining and educational experience. It is a multi-partner initiative of Foodvalley NL partners Verdify and Eatch as well as Omnigen, MyMicroZoo and University of Antwerp.

Ready to (h)eat meals tailored to gut, genes and guidelines is an initiative that will create a one-stop shop to order your personalised meals. The meals are in line with your personal nutrition recommendations and based on your microbiome, DNA and personal preferences and needs. In addition, it will engage people in an entertaining and educational experience. It is a multi-partner initiative of Foodvalley NL partners Verdify and Eatch as well as Omnigen, MyMicroZoo and University of Antwerp.

Ready for take-off

The first six persons have signed up to participate in a fully-personalised nutrition program. The aim is to lower barriers for healthy eating and obtain proof of concept for the approach. Step one of the experience is to collect samples for DNA- and gut microbiome analysis. With the results the participants can create a personal nutrition profile that enables them to get recipes that are fully tailored to their nutrition requirements and taste preferences. For a period of four weeks, the participants will be encouraged to eat according to the personalised recipe suggestions. In the last week, they will also receive freshly-made meals at home, created by an automated kitchen. After this period, another gut microbiome sample will be taken to evaluate potential changes. The impact on barriers for healthy eating of the personalised nutrition program will be determined as well.

All participants are under supervision of a dietitian or nutrition expert. If this is also something you want to offer your clients, we still have two spots available for dietitians or nutrition experts who want to collaborate on this program. A leaflet with more information for the participants can be found here. In case you have questions, remarks, or want to collaborate as a dietitian or nutrition expert, please reach out to

Edition 2022: Personalised Nutrition for all Challenge

The 2022 edition is called “Personalised nutrition for all”. Again, it is a call to action to find innovative solutions to reduce obesity and malnutrition in Europe. This year, six winners will be awarded €30,000 to further develop their solution, opening the possibility for further funding by EIT Food and go to market. Multi-stakeholder groups are invited to submit their Personalised Nutrition ideas. Winners will be announced on 14 October, in advance of World Food Day.

Business Innovation Program Food Supporting Dutch Entrepreneurs in Developing their Skills to Accelerate

Supporting Dutch entrepreneurs in developing their skills to accelerate

Every step of an entrepreneur’s journey is a step into the unknown. Having access to valuable resources and unique facilities, communities of peers, coaches and capital is crucial in converting innovative ideas into scaling businesses. Foodvalley NL’s objective is to help entrepreneurs get access to whatever they need in order to become successful and accelerate their innovations.

Foodvalley NL partnered with the ‘Landelijke ROM’s’ and their Business Innovation Program Food (BIP Food). Dutch (also non-tech) innovative companies and companies with innovative business ideas can apply. So SME’s (MKB) with innovative ideas as well.

Foodvalley NL partnered up with BIP Food

With supporting the BIP Food start-ups and/or SME’s can sharpen their focus on promising ideas and how to translate them into concrete new revenue models. These innovative companies are active in the agro-food sector in the broadest sense. These include agriculture and horticulture, the food processing industry, data and technology companies and (logistics) service providers.

Calling all innovative entrepreneurs (start-up and SME)

In 10 sessions, entrepreneurs are trained to engage with customers, develop products, strengthen impact, build a business model, create a team and enhance collaborations.

The Business Innovation Program Food also facilitates interactive sessions for entrepreneurs to translate theory into practice. They receive practical assignments and are coached, one-on-one, by business developers from the relevant Regional Development Agency (Regionale Ontwikkelings Maatschappij).

Practical information

  • The programme starts on 7 September 2022 and ends in mid-November 2022.
  • Participation in the programme is free of charge, but a lot is expected of you.
  • The meetings take place every week on Wednesday morning.
  • Are you enthusiastic and do you have a good feeling about the programme? Register now for the Business Innovation Program Food.
  • More info: Business Innovation Program Food | Oost NL (in Dutch)

Foodvalley Partner event 2022

Save the date | Partner event 3 November 2022

Foodvalley NL would like to invite you to our exclusively Foodvalley Partner event on 3 November 2022 from 16.00 – 19.00 CEST at our office in Wageningen.

The aim of the event is to explore Foodvalley’s network in its full scope, with all our communities and network partners. This day will focus on connection, innovation and match-making. We will also celebrate the fifth anniversary of The Protein Community together with all Foodvalley partners!

Explore and connect with Foodvalley’s network and save the date 3 November 2022 in your agenda. Information about the programme will follow soon.

* Please note: this event is exclusively for Foodvalley Partners. Are you not a partner yet but would you like to join this event? Contact us at:

Dag van Gelderland 2022

More information | Registration

On Friday 16 September 2022, the province of Gelderland is organising Gelderland Day: the annual event at which we work together to make Gelderland even more beautiful! Especially in times of crisis, on this day we want to connect, meet and join forces.

On the Gelderland Day, they look back on the past period, meet each other and look ahead to the future. How new collaborations and unexpected partnerships can help us in the coming period with the major challenges?

Do you want to actively contribute to the future of Gelderland? Save the date 16 September 2022 in your agenda. The programme runs from 12.00-18.00 and the location is yet to be announced. Participation is free of charge.

The programme is expected to be communicated before the summer holidays.

Winner of the Food Boost Challenge 2022 announced

Winner of the Food Boost Challenge 2022 announced

The final day of the Food Boost Challenge 2022 was on 25 May 2022. On stage at the World Horti Center, 10 student teams pitched their idea to a packed audience and a professional jury for enticing young people to eat more fruit and vegetables. Team Veggie Smooth emerged as the big winner and will take €5,000 home. An amount that they can use to further develop their concept.

“We disguise fruit and vegetables into tasty and attractive smoothies for secondary school pupils. Veggie Smooth is unique because our smoothies consist of the recommended daily amounts of fruit and vegetables. They also contain fewer sugars than smoothies in the supermarket and are made from vegetables and fruit that would normally go to waste.” Alice and Yasmin from Veggie Smooth explain.

Together with the initiators Medical Delta Living Lab VIT for Life, HortiHeroes, Foodvalley NL, The Hague University of Applied Sciences and the 34 partners involved, the teams worked on their concept in recent months. The teams could submit ideas in various categories: products, hotspots, technology and routes to market. In addition to Veggie Smooth, Power Tower won the public prize. Seasonal Food received the second public prize and Good Food Mood App received an incentive prize.

A healthy future is desperately needed

Why this challenge? Simply because it is desperately needed for a healthy future! Research has shown that 17% of young people are overweight. This age group structurally consumes too few fruit and vegetables, even though they protect against disease.

Why Foodvalley NL supports the Food Boost Challenge

Foodvalley NL wants to increase overall nutrition and health. For this change must come both in the products available and consumer behaviour. That is why Foodvalley NL is forming a variety of coalitions interested in developing solutions to shape a healthier eating environment for consumers and explore new routes to markets. Together with our partners, we will create a showcase of viable business models. These will be aligned with improving overall health to demonstrate the ecosystem at large that healthy foods are a viable business opportunity, especially when coupled with innovative technological solutions.

Questions? Get in touch

Judith van der Horst
Innovation Lead Food & Health
+31 6 139 473 57

Paving the way for personalised nutrition solutions!

Paving the way for personalised nutrition solutions!

Thursday, 12 May, Foodvalley’s second Personalised Nutrition Community meeting was (again) a great success! About 35 different types of national and international organisations came together.

The community has the ambition to scale up personalised nutrition to the mass market in order to improve health. During the event, insights were shared, success stories came to light and initiatives were launched with the aim of using personalised nutrition to reduce overweight, obesity and malnutrition. Together, the community aims to pave the way for personalised nutrition solutions by empowering their community to collectively address roadblocks that partners cannot solve alone.

Developments in personalised nutrition

During the event Rick Miller, Associate Director, Specialised Nutrition at Mintel shared developments within the personalised nutrition world. His conclusion? Consumer desire for personalised nutrition is growing rapidly and is driven by youth. The younger the consumer, the more they are attracted to products with personalised nutrition.

Personalised nutrition is diverse and hard to quantify in gross value. But an important component is the use of smart wearables which is a simultaneously driving growth in end products (e.g. tailor made meals, recipe advice). Consumers trust the output of these devices.

The roadmap to mass market is becoming easier. COVID-19 has reduced some of the invasiveness barriers to testing and made consumers more health conscious. The barriers to uptake are technological, relevance and affordability. In the future, ecosystem concepts are likely to be the most commonplace mass market product driven by communities of platforms rather than by a single company.

Challenge: Personalised Nutrition for All

The challenge ‘Personalised Nutrition for All’ was also shared by EIT Food, Foodvalley NL and Food Innovation Hub Europe. Startups, researchers and multi-stakeholder groups are invited to submit their ideas to help reduce obesity and malnutrition in Europe. Six winners will receive €30,000 to further develop their idea, which will allow for further funding from EIT Food to further develop and market their project. Read more about the challenge here.

What’s next?

The Personalised Nutrition Community is growing in partners and strengthening its collaborations and initiatives that contribute to bringing personalised nutrition to the mass market. ‘Make the healthy choice the easy choice’ is our motivation. Are you a gamechanger that wants to flourish your personalised nutrition business? Find out more about our community and contact us here.

Questions? Get in touch

Judith van der Horst
Innovation Lead Food & Health
+31 6 139 473 57

Launch of a new challenge: Personalised Nutrition for All!

Launch of a New Challenge: Personalised Nutrition for All!

Obesity and malnutrition are complex challenges, but by accelerating innovation in personalised nutrition, we can help to create a healthier and more equitable food system. EIT Food, Foodvalley NL and Food Innovation Hub Europe would like you to participate in an exciting new challenge: Personalised Nutrition for All!

Six winners will be awarded €30,000

Personalised nutrition for all is a call to action to find innovative solutions to reduce obesity and malnutrition in Europe. Six winners will be awarded €30,000 to further develop their solution, opening the possibility for further funding by EIT Food to develop their project and go to market.

Startups, and multi-stakeholder groups are invited to submit their Personalised Nutrition ideas. Winners will be announced on 14 October, in advance of World Food Day.


What are we looking for?

This challenge is about finding new solutions and tools for monitoring and improving an individual’s health. We welcome proposals that address one or more of the following tracks:

  • How can we help to reduce obesity and malnutrition by making tools more affordable and accessible to a broader community?
  • How can we empower consumers to manage their health?
  • How might we enable a more targeted approach to consumers’ health?

Judging Criteria

We are looking for exciting, multi-partner, multi-stakeholder initiatives that provide solutions on obesity reduction or malnutrition prevention by employing personalised nutrition approaches. Herewith providing the positive impact of food towards human health and a sustainable planet. The multi-partner and multi-stakeholder initiative can be in existence, or the initiative can come into existence via the ‘Prize-based Challenge Personalised Nutrition for All’.

Solutions are expected to demonstrate a maturity level consistent with a go to market within a reasonable amount of time not exceeding 2 to 3 years, thus a TRL level of 5 and up.

How to Submit

You will have to create an account before filling out the form and answering to the questions requested. You will be able to save a draft version before completing and validating your submission. Once ready to submit, you will be asked to agree with the Rules & Regulations governing the Personalised Nutrition For All! Challenge. The Rules & Regulations document can be found on the website below for your review.

Why a Personalised Nutrition for All Challenge?

Worldwide obesity has nearly tripled since 1975, while 3.5 billion people suffer from micronutrient deficiencies. One area that has seen great progress is Personalised Nutrition, which includes the sciences, technologies, tools and services that provide consumers with individualized dietary recommendations and products. These tools have empowered consumers by helping them understand more about their own bodies and educating them as to the best way forward in managing their health. However, there is still a need to make these technologies not only more accessible and affordable to a broader community but also more user-friendly and engaging. There are also growing concerns around data protection and the use of personal data that need to be addressed if we want a larger adoption of these solutions.

Are you a food changer? Sign up for Food100!

Are you a food changer? Sign up for Food100!

The Food100 is being compiled again this year! With the Food100, initiators Slow Food Youth Network, AgriFood Capital, Food Hub and Food Inspiration want to encourage and give a stage to everyone who is active within the Dutch food system.

Up-and-coming talent and established leaders

An independent jury makes a top 100 list of up-and-coming talent and established leaders who are working hard for better and more sustainable food. By giving these people a stage and making the list public, food changers have the opportunity to make an even bigger impact together.

This year the list will once again feature 50 up-and-coming talents under 35 and 50 established food changers over 35. By connecting generations, the Food100 creates a list of people who together can make an even bigger impact and set an example for many. You can apply via:

Why do you want to be on the list?

  • Access to a network of over 300 impact makers in food
  • Opportunity to become Food Hero of 2022 with an additional nomination
  • An exclusive spot at the Food Inspiration Trend Table during the annual Food100 event

The Food100 jury of 2022

For the sixth time in 2022, the initiators of the Food100 are compiling a list of inspiring food changers. An independent jury of experts from across the food chain will select the 100 most appealing examples from all the entries:

  • Isabel Boerdam, founder of Green Food Lab, De Hippe Vegetariër and De Week Zonder Vlees (Meatless Week)
  • Dr Jeroen Candel, senior lecturer in public administration, member of the Council for Animal Affairs and the supervisory board of the Transition Coalition Food
  • Christiaan Vette, independent advisor on strategy, innovation and transformation
  • Anne Reijnders, inspires new eating behaviour with De Lekkere Man and through television programmes
  • Tim van der Mark, pig farmer and board member of Nederlands Agrarisch Jongeren Kontakt
  • Tarique Arsiwalla, founder of Protix, investor in sustainable agri start-ups and strategic advisor to Vermaat Group
  • Dalila Sayd, works on a social food landscape with Het Eetschap.

Food100 is powered by:

“The nomination as Food Hero is an important recognition of my work. As a Food Hero you feel part of a network. People know how to find you better and the title creates more awareness.” – EVA KOFFEMAN, FOOD HERO 2021

Subsidy for shared advanced research equipment

Subsidy for shared advanced research equipment

The subsidy scheme stimulates companies and institutes to realise research equipment in the Dutch provinces of Gelderland and Utrecht. 

Equipment for fundamental research is often expensive, yet it is hardly ever used to its full capacity. To address this challenge, the Regio Deal Foodvalley subsidy scheme provides companies and institutes the possibility to invest in shared advanced research equipment (Technology Readiness Levels (TRL) 1-3). Sharing facilities is a proven method to make advanced research equipment available and cost-effective for organisations (working in the field of healthy food and living environments), which enables them to maximise productivity and accelerate innovation.

Conditions Shared Advanced Research Equipment Scheme

  • The application concerns an investment in innovative advanced research equipment in the protein transition, food & health and/or circular agrifood domains and is shared via open access. 
  • The scheme concerns TRL 1-3: fundamental research from observing basic principles, formulating the technology concept and experimental proof of concept. 
  • The investment benefits organisations in the Dutch provinces of Gelderland and Utrecht and will be realised in collaboration with Wageningen University & Research​. 
  • The investment enables organisations to shorten time to market and optimise efficiency during the innovation process.
  • The facility will also be made accessible to other organisations at a market price.
  • Open call till the end 2024. 

For more information, please see the conditions. 

Apply for Shared Advanced Research Equipment subsidy

If you require more information or if you intend to apply for a subsidy, please contact us below. 

The subsidy applications are processed by Foodvalley NL and the province of Gelderland on behalf of Regio Deal Foodvalley. Organisations can also contact Foodvalley NL for advice on other subsidies and financial schemes specifically for shared facilities. More information about sharing facilities? Please visit the Shared Facility Finder


Questions? Get in touch

Petra Roubos
+31 (0)317 48 79 91

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