Foodvalley Innovation Insights

Save the date | Foodvalley Innovation Insights

The next Innovation Insights event, exclusively for our Foodvalley Partners, will be held on 27 September, 2022 from 9.00 - 10.30. Programme and registration for our Foodvalley partners will follow soon.

Booster 2021 winner

Booster 2021 winner ‘Ready to (h)eat meals tailored to gut, genes and guidelines’ ready for take off

Booster award 2021 was an incentive for initiatives that support the reduction and prevention of obesity employing personalized nutrition tools. The objective of the Booster 2021 was to surface ideas for partnerships within the Food Innovation Hub Europe. Candidates are multi-partner initiatives that submitted ideas, activities, and offerings in the field of obesity reduction. One of the 2021 winners is Ready to (h)eat meals. Meals tailored to gut, genes, and guidelines. “With the booster we are able to pioneer in the field of personalised nutrition, which brings us valuable information for future applications.” The Booster 2021 is developed by Foodvalley NL to accelerate the food transition and is powered by Food Innovation Hub Europe.

Ready to (h)eat meals tailored to gut, genes and guidelines is an initiative that will create a one-stop shop to order your personalised meals. The meals are in line with your personal nutrition recommendations and based on your microbiome, DNA and personal preferences and needs. In addition, it will engage people in an entertaining and educational experience. It is a multi-partner initiative of Foodvalley NL partners Verdify and Eatch as well as Omnigen, MyMicroZoo and University of Antwerp.

Ready to (h)eat meals tailored to gut, genes and guidelines is an initiative that will create a one-stop shop to order your personalised meals. The meals are in line with your personal nutrition recommendations and based on your microbiome, DNA and personal preferences and needs. In addition, it will engage people in an entertaining and educational experience. It is a multi-partner initiative of Foodvalley NL partners Verdify and Eatch as well as Omnigen, MyMicroZoo and University of Antwerp.

Ready for take-off

The first six persons have signed up to participate in a fully-personalised nutrition program. The aim is to lower barriers for healthy eating and obtain proof of concept for the approach. Step one of the experience is to collect samples for DNA- and gut microbiome analysis. With the results the participants can create a personal nutrition profile that enables them to get recipes that are fully tailored to their nutrition requirements and taste preferences. For a period of four weeks, the participants will be encouraged to eat according to the personalised recipe suggestions. In the last week, they will also receive freshly-made meals at home, created by an automated kitchen. After this period, another gut microbiome sample will be taken to evaluate potential changes. The impact on barriers for healthy eating of the personalised nutrition program will be determined as well.

All participants are under supervision of a dietitian or nutrition expert. If this is also something you want to offer your clients, we still have two spots available for dietitians or nutrition experts who want to collaborate on this program. A leaflet with more information for the participants can be found here. In case you have questions, remarks, or want to collaborate as a dietitian or nutrition expert, please reach out to

Edition 2022: Personalised Nutrition for all Challenge

The 2022 edition is called “Personalised nutrition for all”. Again, it is a call to action to find innovative solutions to reduce obesity and malnutrition in Europe. This year, six winners will be awarded €30,000 to further develop their solution, opening the possibility for further funding by EIT Food and go to market. Multi-stakeholder groups are invited to submit their Personalised Nutrition ideas. Winners will be announced on 14 October, in advance of World Food Day.

Business Innovation Program Food Supporting Dutch Entrepreneurs in Developing their Skills to Accelerate

Supporting Dutch entrepreneurs in developing their skills to accelerate

Every step of an entrepreneur’s journey is a step into the unknown. Having access to valuable resources and unique facilities, communities of peers, coaches and capital is crucial in converting innovative ideas into scaling businesses. Foodvalley NL’s objective is to help entrepreneurs get access to whatever they need in order to become successful and accelerate their innovations.

Foodvalley NL partnered with the ‘Landelijke ROM’s’ and their Business Innovation Program Food (BIP Food). Dutch (also non-tech) innovative companies and companies with innovative business ideas can apply. So SME’s (MKB) with innovative ideas as well.

Foodvalley NL partnered up with BIP Food

With supporting the BIP Food start-ups and/or SME’s can sharpen their focus on promising ideas and how to translate them into concrete new revenue models. These innovative companies are active in the agro-food sector in the broadest sense. These include agriculture and horticulture, the food processing industry, data and technology companies and (logistics) service providers.

Calling all innovative entrepreneurs (start-up and SME)

In 10 sessions, entrepreneurs are trained to engage with customers, develop products, strengthen impact, build a business model, create a team and enhance collaborations.

The Business Innovation Program Food also facilitates interactive sessions for entrepreneurs to translate theory into practice. They receive practical assignments and are coached, one-on-one, by business developers from the relevant Regional Development Agency (Regionale Ontwikkelings Maatschappij).

Practical information

  • The programme starts on 7 September 2022 and ends in mid-November 2022.
  • Participation in the programme is free of charge, but a lot is expected of you.
  • The meetings take place every week on Wednesday morning.
  • Are you enthusiastic and do you have a good feeling about the programme? Register now for the Business Innovation Program Food.
  • More info: Business Innovation Program Food | Oost NL (in Dutch)

Foodvalley Partner event 2022

Save the date | Partner event 3 November 2022

Foodvalley NL would like to invite you to our exclusively Foodvalley Partner event on 3 November 2022 from 16.00 – 19.00 CEST at our office in Wageningen.

The aim of the event is to explore Foodvalley’s network in its full scope, with all our communities and network partners. This day will focus on connection, innovation and match-making. We will also celebrate the fifth anniversary of The Protein Community together with all Foodvalley partners!

Explore and connect with Foodvalley’s network and save the date 3 November 2022 in your agenda. Information about the programme will follow soon.

* Please note: this event is exclusively for Foodvalley Partners. Are you not a partner yet but would you like to join this event? Contact us at:

F&A Next 2022; Transformation of Global Food Systems

F&A Next 2022; Transformation of Global Food Systems

On 18-19 May, more than 500 of the world’s leading tech start-ups, scale-ups, investors and corporates in food & agriculture will attend the annual F&A Next summit at Wageningen Campus and online. Are you attending the summit? Please do not hesitate to pay us a visit at our stand and get acquainted.

Accelerate Innovation

As proud ecosystem partner of this summit, Foodvalley NL looks forward bringing the agrifood tech community together. F&A Next is a two-day summit that aims to accelerate innovation for a sustainable food & ag value chain. In its 7th edition, F&A Next will zoom in on the Transformation of Global Food Systems. The urgency to radically transform our food chain is increasing. Capital investment in food & agri is growing at an unprecedented rate.

But are investments in technology and innovative business models contributing to more sustainable food production? What is still needed to meet the SDGs in 2030? Renowned experts and industry leaders share their thoughts and insights. Special topics include the role of impact investors, the need for regenerative farming, the future of proteins, food & agri innovation in emerging markets, and changing consumer preferences.

Missed this year’s edition of F&A Next? There is always the 8th edition to look forward to.

Are you a food changer? Sign up for Food100!

Are you a food changer? Sign up for Food100!

The Food100 is being compiled again this year! With the Food100, initiators Slow Food Youth Network, AgriFood Capital, Food Hub and Food Inspiration want to encourage and give a stage to everyone who is active within the Dutch food system.

Up-and-coming talent and established leaders

An independent jury makes a top 100 list of up-and-coming talent and established leaders who are working hard for better and more sustainable food. By giving these people a stage and making the list public, food changers have the opportunity to make an even bigger impact together.

This year the list will once again feature 50 up-and-coming talents under 35 and 50 established food changers over 35. By connecting generations, the Food100 creates a list of people who together can make an even bigger impact and set an example for many. You can apply via:

Why do you want to be on the list?

  • Access to a network of over 300 impact makers in food
  • Opportunity to become Food Hero of 2022 with an additional nomination
  • An exclusive spot at the Food Inspiration Trend Table during the annual Food100 event

The Food100 jury of 2022

For the sixth time in 2022, the initiators of the Food100 are compiling a list of inspiring food changers. An independent jury of experts from across the food chain will select the 100 most appealing examples from all the entries:

  • Isabel Boerdam, founder of Green Food Lab, De Hippe Vegetariër and De Week Zonder Vlees (Meatless Week)
  • Dr Jeroen Candel, senior lecturer in public administration, member of the Council for Animal Affairs and the supervisory board of the Transition Coalition Food
  • Christiaan Vette, independent advisor on strategy, innovation and transformation
  • Anne Reijnders, inspires new eating behaviour with De Lekkere Man and through television programmes
  • Tim van der Mark, pig farmer and board member of Nederlands Agrarisch Jongeren Kontakt
  • Tarique Arsiwalla, founder of Protix, investor in sustainable agri start-ups and strategic advisor to Vermaat Group
  • Dalila Sayd, works on a social food landscape with Het Eetschap.

Food100 is powered by:

“The nomination as Food Hero is an important recognition of my work. As a Food Hero you feel part of a network. People know how to find you better and the title creates more awareness.” – EVA KOFFEMAN, FOOD HERO 2021

Subsidy for shared advanced research equipment

Subsidy for shared advanced research equipment

The subsidy scheme stimulates companies and institutes to realise research equipment in the Dutch provinces of Gelderland and Utrecht. 

Equipment for fundamental research is often expensive, yet it is hardly ever used to its full capacity. To address this challenge, the Regio Deal Foodvalley subsidy scheme provides companies and institutes the possibility to invest in shared advanced research equipment (Technology Readiness Levels (TRL) 1-3). Sharing facilities is a proven method to make advanced research equipment available and cost-effective for organisations (working in the field of healthy food and living environments), which enables them to maximise productivity and accelerate innovation.

Conditions Shared Advanced Research Equipment Scheme

  • The application concerns an investment in innovative advanced research equipment in the protein transition, food & health and/or circular agrifood domains and is shared via open access. 
  • The scheme concerns TRL 1-3: fundamental research from observing basic principles, formulating the technology concept and experimental proof of concept. 
  • The investment benefits organisations in the Dutch provinces of Gelderland and Utrecht and will be realised in collaboration with Wageningen University & Research​. 
  • The investment enables organisations to shorten time to market and optimise efficiency during the innovation process.
  • The facility will also be made accessible to other organisations at a market price.
  • Open call till the end 2024. 

For more information, please see the conditions. 

Apply for Shared Advanced Research Equipment subsidy

If you require more information or if you intend to apply for a subsidy, please contact us below. 

The subsidy applications are processed by Foodvalley NL and the province of Gelderland on behalf of Regio Deal Foodvalley. Organisations can also contact Foodvalley NL for advice on other subsidies and financial schemes specifically for shared facilities. More information about sharing facilities? Please visit the Shared Facility Finder


Questions? Get in touch

Petra Roubos
+31 (0)317 48 79 91


Floriade display photo credit: Ode to the Landscape

Floriade 2022

Foodvalley NL unites Dutch protein farmers to increase the value of locally grown protein rich crops, from farm to fork.

Foodvalley NL brings farmers, the food industry and retailers together to improve the earning capacity of Dutch farmers committed to making the transition to growing new protein crops. Increasing local availability and consumption of plant-based proteins has the added benefits of greenhouse gas emissions and nitrogen runoff reduction and increased biodiversity. We are actively mobilising farmers to participate in this initiative. Part of this approach is the launch of a new quality label, “Dutch green protein farmers”. It can be used to improve the market value of products made with locally sourced protein-rich crops. With the result increasing business opportunities for all stakeholders involved. Given its success in the Netherlands, we are now exploring other regions to effectively implement a similar model.

Are you interested? Please contact Jeroen Willemsen.

The Protein Community (TPC)

Relevant for: everyone related to the topic that wants active involvement

In The Protein Community we create a safe environment where you can partner up on your ideas and find inspiration from each other. We create a direct exchange with a mix of cross-sectoral organisations working on the same topic. Foodvalley NL provides professional community management with proper scouting of new community partners, organising and preparing community sessions. You are informed on our latest initiatives and you can provide direct feedback. On top of that you get access to our innovation platform, for facts and figures, partners, funding opportunities and facilities. Explore the ecosystem for support and engage with the TPC community online. Contact Leo Koning for more information.

Do you want to be a partner of the protein community or do you want support the community?

New Fastlane edition to boost the growth of your business

New Fastlane edition to boost the growth of your business

After the successful first edition with Willicroft, De Nieuwe Melkboer, Grassa and Rival Foods, Invest-NL and Foodvalley NL have decided to broaden the focus in 2022. Companies that are active in the themes protein transition, circular food chain (regenerative agriculture and waste stream valorisation), precision agriculture and personalised nutrition can apply as of today.

The Fastlane programme combines customised guidance, personal coaching and a network of world-class experts. Based on an intake, assessment and selection day, five companies will be selected to participate in the second edition. After each company has determined its own objectives for the programme, a customised plan is developed and implemented in six months in close cooperation with various experts. The ultimate goal is to be ready for the next investment round.

Margot Vandevoort, Head of Operations & Finance at Willicroft: ‘In the crucial phase of growth, the Fastlane programme has proved extremely valuable. We are better able to choose the right priorities and therefore grow more sustainably and faster’.

Jonathan Teoh, Entrepreneurship Lead at Foodvalley NL: ‘The Fastlane program has proven its value in supporting entrepreneurs to get access to crucial knowledge and expertise and acquiring vital entrepreneurial skills and insights.

Marjolein Brasz, Managing Director at Foodvalley NL: ‘Fastlane addresses the critical phase of commercialization and expansion. A phase in which entrepreneurs are required to address numerous challenges simultaneously while making critical decisions that will determine the future of their business. Foodvalley NL supports these entrepreneurs because their innovations are vital in the transition towards a foodsystem that provides sustainable, accessible, tasty and affordable food for everyone. ‘

Is your company on the verge of exponential growth? Have you acquired your first customers, or are you about to? Is your team both ambitious and driven to impact the foodtransition? Apply now by sending an email containing your slidedeck and ambition to



Application closes on the 4th of March and the program starts on the 7th of April 2022.


Our transition in 2021 and what we are aiming for

Our transition in 2021 and what we are aiming for

I look back on a memorable 2021 for Foodvalley NL and our game changing partners. It was our first full year in our new role as independent platform for innovation and transition of the global food system, and it turned out to be a dynamic year.  A year in which we further defined our added value in the transition arena, tuned our roles and tasks and validated old and started new partnerships towards a sustainable food system. And we had some interesting successes!

“Our task is, throughout and beyond the chain, to bring the right parties together and support and accelerate those innovations that have the most impact. We collaborate with a multitude of partners, from multinationals, to ngo’s and knowledge institutes on interventions that accelerate the transition towards a sustainable food system
. We provide coaching and mentoring to entrepreneurs, routes to funding, and access to testing facilities.  We set the agenda, guide and connect.’

Listening to our partners

Just before the summer we asked Motivation to conduct a survey amongst our partners, also those in adjacent fields (energy, tech, investors) on how they view us and whether our added value was clear and appealing to them. And the answers were clear: our proposition was indeed what they were looking for. However, our partners were also longing for more clarity on what we actually (now) do at Foodvalley and more specifically what Foodvalley could do for them. So, in essence, we were asked to share more on how we work, together with others, and how our contributions help our partners to innovate. This to also inspire those around us.

So, you will be seeing and hearing a lot more from us.  

Working in and on a transition

As Managing director of an organisation in transition, working with organisations in and on a transition, in a world in transition, it is evident that there are no clear guidelines nor handbooks on what to do next. We do however follow a clear set of best practices of ecosystem innovation based upon my previous and current experience on how to build unlikely alliances to advance change, build upon the extensive and specific knowledge of the team and learnings from others in this field, all this backed by sound research.

And with that mix, we cook up our own way of working.

I will elaborate on this in following blogs. It’s an exciting route, and it is starting to pay off.

What we accomplished in 2021

From leading the national Green Deal on protein-rich crops, to launching the global position paper (with 55 authors, from 57 organisations) on personalised nutrition and the start of the Fastlane programme for a-series financing, there are ample successes we can jointly celebrate:

  • Starting a personalised nutrition community; a true x-sectoral innovation breeding spot with 60+ retail, health insurance, hospitality, and consumer tech companies, from 15 countries, exploring joint business opportunities and innovation.
  • Over 55 pilot testing facilities (next to 300 research facilities) are now being offered by organisations through our Shared Facility Finder for others to use, a significant increase since last year, which shows a change in attitude towards shared and open innovation.
  • We also continue to arrange funding for the development of new high-tech testing facilities to solve what is missing in the innovation ecosystem, one example being the automated insect breeding system in the Insect Experience Centre with funding from the Regio Deal Foodvalley.
  • We launched a first and second Food Boost challenge jointly with 30+ partners, in which youngsters design and implement concepts for better eating habits.
  • We submitted a large proposal for the Dutch growth fund for future proof Foodsystems jointly with tens of partner organisations in order to assure further investments in innovative future proof breeding methods, alternative proteins and increased consumer awareness, just to name a few routes.

So what is in store for 2022?

I will continue to take you on our journey, sometimes by diving into a topic from one of the innovation fields, by further elaborating on our way of working and how we approach change, by sharing our struggles and challenges, by having talks with our partners about their journey towards a more sustainable food system and by peaking ahead of what the future might and potentially could hold.

I want to conclude with a warm thank you to our Foodvalley partners around the world who we get to work with every day. I especially want to thank the province of Gelderland for their vision for change and generous support.

Wishing you all an inspiring, tasty and successful year. In good health!



Confidental Infomation