Second edition ReThink Protein Challenge

Cutting-edge student challenge by Wageningen University & Research (WUR) continues.

The second edition of the WUR Student Challenge ReThink Protein will start on 14 January 2021. The registration period has resulted in an impressive list of participants. In addition to registrations from the Netherlands, countries such as the US, Canada, Sri Lanka, Germany, Brazil and China are represented by 353 MSc and BSc students. Their mission is to design a business idea or prototype that will help provide 9 billion people with sufficient protein in a healthy, affordable and sustainable way for our planet.

Unique collaboration of industry and academia

More than 30 coaches from the business and academic world will assist the students with their knowledge and skills. During the Challenge, various online events, such as Webinars, trainings and consultation sessions, will be set up to facilitate the interactions between partner companies and participants.

Spectacular beginning

An online Kick-off Event on 14 January will officially open the Challenge. During this event, presented by Sabine Leijten and Stacy Pyett (WUR), representatives of Unilever, IFF, Royal Cosun and The Good Food Institute will give their vision on the future of proteins. In addition the winner of the first ReThink Protein Challenge, Edgar Suarez Garcia, will show how far he got with his prize-winning idea.

In 2019 the young Colombian came up with a technological solution to isolate proteins from algae. "Algae use carbon dioxide to grow, so growing them reduces carbon dioxide in the atmosphere, making it a sustainable way to produce proteins" according to the winner. Suarez Garcia has since won several awards and started his own company FUMI Ingredients.

€ 15,000 prize pool

The first selection of the best 30 ideas will take place in March. These semi-finalists will be working towards the final selection round in May. The winning ideas will be announced on June 25th during the Grand Finale. The students have a chance to win the prize pool worth € 15,000 and support to take the next steps towards their own start-up.

The Challenge can be followed via, Linkedin, Instagram, Facebook & Twitter.


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