FaceReader: real-time expression analysis

FaceReader automatically analyzes facial expressions, head orientation, gaze direction, action units and person characteristics, such as age. It is available as software but also as an online application. With this application, researchers can invite participants from all over the world. Researchers use this technology to measure appreciation for example, by gathering objective and detailed information about the facial expressions.

Online or onsite, FaceReader objectively analyzes and reports subjects' responses such as appreciation. It offers many uses such as advertising or sensory research. FaceReader automatically analyzes facial expressions, head orientation, gaze direction, action units and person characteristics, such as age. It is available as software but also as an online application enabling participants from all over the world.

Virtual shop: cost-effective testing of store & product changes

noldus virtual shop
Noldus InnovationWorks and Green Dino have partnered in the development of Virtual Shop, a set up that provides insights on how purchase intent is affected by aspects such as packaging design, product position on a shelf, product placement in a store, store layout, product labeling or the presence of advertisements like posters in the shop. This Virtual Shop also offers you the possibility to test product or packaging concepts that do not exist yet or are difficult (or even impossible) to realize at this moment. One of the great advantages of the virtual world is that you can quickly change the layout of a shop or the design of packaging without the time and expenses of altering anything in the real world.
Virtual Shop is a realistic shop simulator that provides insights on how purchase intent is affected by aspects such as packaging design, shelf position, product placement, store layout, product labeling or the presence of advertising such as posters in the shop. Virtual Shop is developed by Noldus InnovationWorks and Green Dino. It integrates eye tracking, FaceReader and physiological data.

TrackLab: measuring and analyzing customer flows

You can use TrackLab to gain complete insight into the movement of customers in your retail environment. You can use it to measure and analyze customer traffic throughout your shop. TrackLab can carry out footfall analysis to calculate dwell times, customer flow, shopper routes, surface area utilization, identify high traffic areas and dead areas. Because of its open architecture, you can use it with a great variety of tracking technologies, making it suitable for use in a wide diversity of environments from large shopping malls to smaller convenience stores.
TrackLab provides detailed insight into retail shopping behavior such as dwell time, visit frequency, dead zones, shopper routes and more. Retailers can use it to measure and analyze customer traffic throughout their shop. It can also measure surface area utilization and identify high traffic areas and dead areas. It suitable for use in a wide diversity of environments from large shopping malls to smaller convenience stores.
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