The Peeze Roasting House case

Health effects of coffee explored
Coffee is one of the world’s most popular beverages. But its health effects are unclear. The pro and anti-coffee camps both make claims in the media as if they had irrefutable evidence: “Coffee drinkers live five years shorter / longer.” At Peeze, this controversy began to raise questions about the health effects of coffee, and the company decided to explore how product development could work towards the reduction of any negative effects.

Impetus for new product development
Via Food Valley Innovation Link, Peeze teamed up with experts at Wageningen University, who were able to supplement existing research results with a few specific, recent tests. The overall results obtained from the research provide a very useful basis on which Peeze can begin further product development.